Home > Business > Twitter seeks to diversify its income and buys the newsletter company Revue

Twitter seeks to diversify its income and buys the newsletter company Revue


The service is one of Substack’s biggest competitors.

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This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

This story originally appeared on Engadget

Twitter wants a piece of the fast-growing newsletter industry. Today, the company announced that it acquired Revue for an undisclosed sum. The latter is one of the most popular services for creating and managing a newsletter (the other is Substack) that is automatically delivered to subscribers’ inboxes. In a blog post , Twitter argued that newsletters were a natural expansion of its platform. After all, many writers use Twitter to build a following and promote their work, which, for a growing number of journalists and content creators, includes a newsletter.

“Our goal is to make it easier for you to connect with your subscribers while helping readers better discover the writers and their content,” wrote Kayvon Beykpour and Mike Park on Twitter in the blog post. For now, Twitter and Revue will remain largely separate. But Twitter is “imagining” many ways to bring the two services together. There could be a newsletter subscription button, for example, along with the usual follow-up option on Twitter. The company has also hinted at a “new setup” that would allow newsletter writers to converse with their subscribers. “Everything will work perfectly within Twitter,” the blog post mocked.

Image: Revue via Twitter

To mark the occasion, Twitter is making Revue Pro features free for everyone. If you want to charge people for access to your newsletter, you will also lose just 5 percent in commissions. Substack, for comparison, currently charges 10 percent. The latter has attracted many high-profile journalists, including Casey Newton and Anne Helen Petersen.

Revue is the latest in a long line of Twitter acquisitions. The company purchased Squad , a video chat and screen sharing startup, last December. Before that, the social giant absorbed Fabula AI , which is working on a technology to detect fake news, and Chroma Labs , a team that built a now-abandoned editor for Snapchat, Facebook, and Instagram Stories.

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