Home > News > Tourism ministry enters agreement with FICCI ladies organisation, TAAI to promote women in tourism | India News

Tourism ministry enters agreement with FICCI ladies organisation, TAAI to promote women in tourism | India News

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NEW DELHI: The tourism ministry on Friday entered into an agreement with the Travel Agents Association of India and the FICCI ladies organisation (FLO) to promote women in tourism and allied activities.
The initiative entails FLO and TAAI working with state tourism departments and tourism corporations to emphasise the role tourism can play as a model for sustainable livelihood for women and to ensure their economic upliftment. FLO and TAAI will be facilitators in the process of connecting women with relevant stakeholders and training them.
Addressing a formal ceremony to mark the signing of the Memorandum of Understanding, Minister of State (independent charge) for tourism and culture, Prahlad Singh Patel, said, “There is a need to organize and popularise training and skill development programmes targeting women, including those in rural and remote areas, make them aware of digital technologies and facilitate them to be part of decision making at the community level. It therefore becomes our moral responsibility to ensure that women in the travel and tourism sector are encouraged to come forward and participate in the development of tourism, which would not only benefit the sector, but would also help in their upliftment and empowerment.”
As a part of the initiative FLO and TAAI will also promote the tourism ministry’s flagship ‘Dekho Apna Desh’ initiative to visit 15 destinations in India.
They will conduct community-based tourism activities around one iconic monument or tourist landmark in each state, where women will be tour guides, run food stalls, souvenir stalls with their own arts and crafts, handle the overall accounts and running of the landmark. The organisations, along with the tourism ministry will also promote sustainable tourism and tie up with relevant training agencies to conduct tourism workshops for training women about concepts on food safety, health and hygiene, sanitation, environment, culinary skills and entrepreneurship skills.
The Union tourism ministry, on its part, will support the initiative by endorsing FLO – TAAI initiatives and co-branding them with the MoT, along with facilitating their outreach.
Patel also said the MoU will give the government an opportunity to join hands and take initiatives right to the grass roots level to increase participation of women in the tourism sector and make them an integral part of the tourism workforce of the country.
“Great organisations don’t see people as a commodity to be managed to help grow their money, they think of money as a commodity to be managed to help grow their people”

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