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This EU-funded AI rates how hideous your face is — for society’s sake

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Facial recognition is permeating our everyday lives, but the tech is fraught with errors, biases, and privacy concerns.

A new website called How Normal Am I? aims to shed light on the risks by using algorithms to judge your age, attractiveness, BMI, life expectancy, and gender.

Sharing your photo and all these sensitive inferences might appear a little reckless. But as the site promises to not collect any personal data or use any cookies, I naively gave it a go.

After agreeing to the terms and conditions — which, of course, I read in great depth — I’m welcomed to the site by Tijmen Schep, the artist-in-residence at SHERPA, an EU-funded project that explores how AI impacts ethics and human rights.

[Read: Amsterdam and Helsinki become first cities to launch AI registers explaining how they use algorithms]

The site then displays some images of apparently innocent doggies (more on those devious pups later) while the system loads up, before asking me to face my webcam so it can rate my looks from 0-10. 

Credit: European Union