Apple didn’t beat Samsung in terms of overall shipment volume last quarter, but there’s no denying its devices are some of the most popular on an individual basis, as corroborated by the latest Canalys report.
The iPhone 11 was the most popular smartphone, again
The iPhone 11 became an instant success when it launched in September 2019. It outsold every other smartphone on the planet through June 2020, and the latest data reveals that its popularity continued in the summer months.Apple sold an incredible 16 million iPhone 11 units from July to September. That makes the so-called 2019 budget flagship the most popular smartphone in the world for the fourth consecutive quarter.
It achieved that title despite a global pandemic that crushed smartphone demand and saw customers opt for lower-cost devices, and despite reaching its first birthday towards the end of the quarter.
Apple shipped over 10 million iPhone SE units
The second most popular smartphone last quarter is perhaps less of a surprise considering the state of the global economy. After performing strongly at launch, Apple managed to ship over 10 million additional iPhone SE units in the third quarter of 2020.A breakdown of buyers wasn’t provided by Canalys, but Apple has indicated that most customers are upgrading from older iPhone models such as the iPhone 6 and iPhone 7, or switching over to iPhone from Android.
Samsung found success with its budget Galaxy A phones
Samsung occupied third, fourth, and fifth place on the global best-seller list with the affordable Galaxy A21s, Galaxy A11, and Galaxy A51. The Galaxy A31 and Galaxy A01 Core were also on the list in eighth and tenth place respectively.
Unfortunately, despite being released in late August to strong demand – the Galaxy Note 20 series set a new pre-order record in the UK – Samsung’s newest flagship smartphones were nowhere to be seen on the list.