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Take-Two CEO is ‘highly skeptical’ that subscriptions like Xbox Game Pass are the future

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Take-Two CEO is 'highly skeptical' that subscriptions like Xbox Game Pass are the future 2

Take-Two CEO Strauss Zelnick hasn’t changed his opinion on game subscription services like Xbox Game Pass and EA Play. Speaking during today’s Take-Two financial update, he reiterated comments he made in September, saying that he’s “highly skeptical that subscriptions will be the only way or primary way that interactive entertainment is distributed” in the future. 

“That’s because of the way people consume it, and the price point for owning a title, which is very reasonable and very low, actually, on a per-hour basis,” said Zelnick. “So I think it’s unlikely that subscriptions supplant frontline videogame sales as the primary business model.”

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