Tag: Customers

Herding bias can be injurious to financial health

We might like to think that we make decisions based on our independent assessment. Not really. A new study by the Journal of Consumer Research...

4 Ways to Send Your Perfectionism Packing

June 7, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. You’ve likely heard people, especially in the entrepreneurial world, describe themselves...

kia motors india: Kia enhances digital play by enabling customers to make purchases online

Automaker Kia India on Thursday said it has introduced a digital tool to help customers make purchases online amid the coronavirus pandemic. The company has...

Stop Selling to Gen Z

May 19, 2021 7 min read This story appears in the June 2021 issue of Entrepreneur. Subscribe » The minute you start trying too hard,...

5 Goals New Product Prototype Development Will Help You Achieve

To successfully launch a new product, you need to pay special attention to product development and manufacturing. Here’s what prototyping teaches about making the best...

6 Ways to Persuade a Customer to Do What You Want

If you want to get a “yes” from a consumer, write down these strategies from top salespeople and entrepreneurs to win people over. Free Book...

Home loan ticket size up to over Rs 26 lakh in 2020 on incentives, non-metro demand growth: Report

New Delhi: The average home loan ticket size increased to over Rs 26 lakh in 2020 despite the pandemic as Pradhan Mantri Awas Yojana (PMAY),...

Telcos likely to add 20-30% more subscribers in September quarter

Telecom firms are expected to add 20-30% more subscribers in the quarter to September, industry experts and analysts said, after the numbers fell in the...

We are planning to tie up with a new platform for global stock investing: B Gopkumar

You have a fee-only advisory service for high net-worth individuals (HNIs). What kind of traction are you seeing in it? We have set up an...

What They Are, Why They Matter and How to Best Build One

Fictional representations of customers can help you get a deeper understanding of who’s purchasing your products. April 3, 2020 4 min read Opinions expressed by...