Samsung dominates the smartphone market on an international level, but in the United States it has been relegated to second place behind Apple for several years. Last quarter, that all changed.
For the first time since 2017, Samsung is the most popular in the US
New market data courtesy of Strategy Analytics (via Korea Herald) reveals that Samsung overtook Apple in the third quarter of 2020 to become the most popular smartphone manufacturer in the US.
The delayed iPhone 12 launch had an impact on Apple
In addition to demand for its own smartphones, there is one other reason Samsung was able to overtake arch-rival Apple. As many of you will know by now, the annual iPhone launch was pushed back until October, which dramatically impacted iPhone demand in September.
An additional boost to iPhone demand is expected as soon as this Friday. After releasing the iPhone 12 and iPhone 12 Pro last month, Apple is gearing up to launch the highly anticipated iPhone 12 mini and iPhone 12 Pro Max, which start at $699 and $1,099 respectively.
LG accounted for almost 15% of US sales
Rounding out the top 3 last quarter was LG with almost 15% of US smartphone sales – 14.7% to be precise. The brand has found success in recent times thanks to its updated budget and mid-range product lineup.
After years of struggles, it also seems to have created a formula that works for itself in the premium smartphone segment. The LG Velvet has performed considerably better than previous-gen flagships like the LG G8X ThinQ and LG V60 ThinQ.
Could Samsung overtake Apple again in Q1 2021?
In terms of what can be expected next year, Strategy Analytics believes there will be a close fight between Samsung and Apple. The former is planning to release its next-gen Galaxy S21 series over a month earlier than usual, therefore giving the iPhone 12 series a run for its money very early on.
Whether the impact is big enough to push Apple back down to second place in the US next quarter will remain to be seen. But one thing’s for sure – Samsung will continue in first place on a global level and it may even extend its lead as Huawei continues to tumble outside of China.