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Samsung will unveil the Galaxy S21 series in a weeks’ time. Three models are in the pipeline at the moment, and a new report suggests the cheapest device could be the most popular of them all.
The Galaxy S21 will account for 60% of production
In light of the Galaxy S20 series’ poor reception and the current state of the global economy, Samsung is planning to put more emphasis on the base Galaxy S21 model in the coming months.So much so that it has allocated 60% of production capacity to the vanilla flagship, according to a report by ETNews. The remaining 40% of production will be split between the Galaxy S21+ and Galaxy S21 Ultra.
Samsung’s Galaxy S21+ should cost 1.199 million won ($1,105) and the Galaxy S21 Ultra could land at 1.595 million won ($1,470) in South Korea. That makes them around 100,000 won ($90) cheaper than their predecessors.
Samsung wants to increase its share of flagship sales
Once on shelves at the end of this month, Samsung hopes the Galaxy S21 series will boost its flagship smartphone sales and maximize revenue. This should be helped by the lack of competition from Huawei.
The vanilla Galaxy S21 will be tasked with competing against the iPhone 12 too. Apple’s latest iPhone has been a massive success thanks to an updated design and 5G network support.
Of course, Samsung wants to achieve all of this without impacting its profits, hence the introduction of some cost-cutting measures. The most obvious one comes in the display department, where it’ll be dropping QHD+ resolution for Full-HD+.
You can already reserve the Samsung Galaxy S21
Only time will tell how customers react to Samsung’s next flagship lineup. But considering the drastically lower prices that are expected for non-Ultra devices, things are looking positive at the moment.
The entire Samsung Galaxy S21 series will be announced next week on Thursday, January 14. Pre-orders are slated to begin immediately after ahead of shipments on Friday, January 29. If you’re interested in Samsung’s next flagship, registrations for the Galaxy S21 series have already opened in the US. Doing so will net you a $50 store credit.