Hotel XML API Integration — How does it help in Travel Business?
Both the hospitality industry and the travel industry go equally hand in hand in order to up-scale their sales and to cater to the multifarious requirements of the millennial travelers.
Recent market analysis has witnessed that the travel companies or travel agencies are collaborating with the hospitality sector to upscale their sales through both direct and indirect channels.
It has been evident that millennial travelers prefer booking from a channel that provides them with the facility of transport and accommodation facility at one place so that they do not need to go anywhere to get the perfect travel itinerary.
No doubt, due to the emergence and growing popularity of the travel companies, the hotel industry had to face acute shortage of direct sales that used to earn them better profit.
To increase productivity and sales, the hotel industry is now is merging-up with the travel industry and this collaboration has standardized the traveling phenomenon.
Having an online platform eases out the process to achieve the desired goal and hoteliers are going digitalized, whether by having their own hotel booking software or by tying up with online travel agencies.
When you talk about publicizing your services to attract your potential customer, you must have to understand, how technology plays a vital role to emphasize your business.
Here, we will discuss 5 effective marketing strategies to promote your business and attract your probable consumer.
Build an appealing website that has an effective output
Since each and every business is going online, people love online shopping due to its convenience and takes less time to execute the whole process. The same goes for booking a travel itinerary.
Millennial travelers search for a flight or bus or any other mode of transport as per their requirement and for accommodation, they book a hotel room, which they think to be reliable and the traveler finds the entire travel content from an OTA through its online booking channel.
Hence, it is very important to get a device friendly website and mobile app. If you have an appealing website with dynamic features integrated strategically, so that the user can get whatever he is looking for easily, he will come back to you every time he needs to make a booking.
With Hotel XML API integration, a hotelier can deliver his services without any hassle. Online travel agencies are considering hotel API for their booking engine to maximize hotel inventory sales.
2. Tie up with online travel agencies and consider GDS
Hoteliers should approach online travel companies and provide them access to the real-time data of their inventory to increase sales through OTA channels.
A traveler will make the whole booking which is consisted of transport and accommodation facility.
Many big hotels are now collaborating with online travel agencies to increase their sales as these platforms give them the opportunity to reach a huge population.
Also, the presence of Global Distribution Channel (GDC) will ensure your hotel is available for the OTAs, as GDS has an enormous reach and potentially gives you access to customers globally.
3. Promote your business through online marketing strategy
Along with on-field marketing of your hotel business, make sure you are promoting your brand on several social media sites and search engines and other digital platforms.
It’ll help your customers reach out to you easily. Having a good position on popular search engines like Yahoo, Bing & Google ensure you reach the vast majority of the population who are currently looking for the service you are providing.
By optimizing your website with keywords and other SEO tactics, you can boost the visibility of your services on Google and other such search engines.