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Hold up, PUBG is called PUBG: Battlegrounds now?

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I don’t know how Krafton thought they could get away with this.

PlayerUnknown’s Battlegrounds is one of the most distinctive game names of the last decade. It’s not the kind of name anyone forgets, and neither is its perfectly punchy acronym PUBG, which became immediately popular when the battle royale blew up in 2017. Is PlayerUnknown’s Battlegrounds a good title? I’m not sure—most people probably still have no idea who the hell PlayerUnknown is, other than, like, the guy who has the battleground. But we all remember the title, and that’s worth a lot. So I don’t know what Krafton was thinking when it quietly retitled PlayerUnknown’s Battlegrounds to this… this atrocity.

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