In its annual Google I/O livestream, Google has just announced a bunch of improvements it is bringing to the search platform (and others), aimed towards improving the experience of both merchants and customers when it comes to shopping online.
The Shopping Graph – a new and improved database
Google introduces the “Shopping Graph,” a newly developed comprehensive dataset, backed by artificial intelligence, to help shoppers find exactly what they are looking for, updated in real time and ensuring products are currently available.
The Shopping Graph will span all of Google’s platforms, connecting and inspiring people with things they may be looking for (whether they be virtual or physical) from what Google claims are over 24 billion listings from merchants online. This means you should be able to find what you are searching for even more easily than before, with Google adding new interactive features for interconnectivity between platforms as well.
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Instant access to all your shopping carts
With so many shops and online retailers to review, most of us end up opening a hundred tabs on our browser until we can barely keep track of what’s where.
Soon, every time you open a new tab, a widget across the center will display the carts across different sites where you’ve shopped the last few weeks. This should let you keep track of desired purchases or items to compare from different sellers much more easily. You can opt to be shown available discounts on your cart icons, as well as having integrated access to the loyalty programs of your favorite stores.
We’ll keep you updated once we have more details on some of these changes!