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FREE: Entrepreneurship Fundamentals 4-Week Course



Starting your own business? Learn all there is to know from top entrepreneurs and hit the ground running with a professional diploma. This course contains an array of lectures covering the basics, corporate identity, marketing, web design, and more. By the end of the course, you’ll be prepared to start your own business and push it towards success.

549,010 graduates and counting!

1. Your guide to start a business

  • Grasp the very fundamental information that you need to consider when starting a business
  • Understand your company type & exactly what your market will be

2. Beyond the basics

  • Know the tools you need to organize your company
  • Manage your staff & explore more financial concepts

3. Business plans

  • Turn your vision into a business
  • Answer tough day-to-day questions
  • Look at cash flow forecast, market research, & milestones

4. Your corporate identity

  • Learn amazing tips & tools to make use of
  • Create a company logo, HTML-based email signature & other corporate identity elements

5. Overall marketing plan

  • Create your marketing plan
  • Learn about the marketing funnel & different marketing platforms
  • Learn about content, SEO, & paid advertising

6. Social media marketing strategy

  • Develop a social media marketing strategy for your startup
  • Post like a pro while focusing your efforts where it matters most

7. Setting up your social media accounts

  • Create & optimize social media business profiles on top channels

8. Introduction to web design principles

  • Learn about key components & tips that can make your site unforgettable
  • Get tips & guidelines on key elements of your site
  • Learn when to outsource your website design

9. Introducing website builders & e-commerce

  • Understand what an e-commerce sie is
  • Know the different elements that you need to consider when creating one
  • Use Wix & WordPress — 2 very popular website builders

10. Optimizing your website & marketing performance

  • Understand what tracking is & how it’s done
  • Explore how to use Google Analytics
  • Learn about proven ways to improve website performance


Shaw Academy’s mission is to change billions of lives by providing great education, accessibly and affordably, to everyone. To reskill and upskill the world. To make continuous learning a part of life. To make personalized education accessible to all. Shaw focuses on live education because it is interactive, engaging, always evolving and most importantly, better for learning.

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