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Ford’s new Maverick hybrid pickup starts at $19,995 and gets 40 mpg

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DETROIT – Ford Motor’s new Maverick truck will be the first pickup in America with a standard gas-electric hybrid engine when it goes on sale this fall starting at about $20,000.

The company unveiled the compact pickup Tuesday as the smallest vehicle in its highly profitable truck lineup, slotting below the full-size Ford F-150 and midsize Ranger pickups. The Maverick is about three feet shorter in length and seven inches lower than an F-150, Ford said.

Compact pickups are an untapped and unproven market in the U.S. Ford’s expansion into the segment comes as sales of trucks have skyrocketed in recent years, with purchase consideration surpassing that of cars last year, according to Cox Automotive.

2022 Ford Maverick hybrid (left) and 2.0-liter EcoBoost Lariat 1

Ford

Expanding Ford’s truck business has been a goal under CEO Jim Farley, who is restructuring the automaker’s operations to focus on its strengths such as pickups.

The name Maverick is not new to Ford. It produced a two-door sedan with that name from 1969 to 1979. The company also used the name Maverick in Australia, China and Europe for several vehicles.

New customers

A mix of car and truck

Unproven market

2022 Hyundai Santa Cruz

Hyundai

Ford expects to differentiate the Maverick from previous vehicles as well as the Santa Cruz by making it a more traditional truck. It’s a plan similar to its recently unveiled electric F-150 pickup truck.

“It’s unmistakably a Ford truck,” said Heath Hilliard, Maverick creative exterior designer.

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