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Floracracy Review 2021: Custom Floral Arrangements

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  • Floracracy is a relatively new flower delivery service and offers custom arrangements you design yourself.
  • It makes some of the most beautiful arrangements I’ve ever seen, and the flowers lasted for weeks.
  • It took home the title of “best for custom arrangements” in our guide to the best flower delivery services.

There are times when it’s nice to brighten someone’s day with a bouquet, and occasions in life that are truly worth marking with a stunning arrangement. Floracracy, which just launched in October 2020, caters to life’s most meaningful moments by crafting custom floral arrangements that feel unique, personal, and extra special.

I recently had the opportunity to try Floracracy as part of testing for our guide to the best flower delivery services. I’m not exaggerating when I say that it made the most stunning arrangement I’ve ever received from a flower delivery service. It could have easily taken the top spot in our testing for the beauty and longevity of the arrangements, but because the design process is more involved and trends pricier, we ended up naming it the “best for custom arrangements.”

That said, this is now the first company I think of when I contemplate sending blooms to someone, and I already have a long list of people I can’t wait to gift a stunning Floracracy bouquet to. Here’s what I love about the service

The process starts with Floracracy’s design tool, which walks you through designing your custom arrangement with a quiz. You choose the occasion, your relationship to the recipient, the mood you most want to convey, and the style of flowers you want (whimsical, garden, Old World, etc). Since I was sending flowers to myself, I chose the “strictly decor” occasion, which then prompted me to fill in where in my house I expected to display the flowers; I chose “coffee table,” and selected the “garden” style. 

floracracy flower delivery service review 2021 screenshot

A screenshot of the design tool, which lets you customize the shape, color palette, and specific flowers in your arrangement.

Lauren Savoie/Insider via Floracracy website


The tool then makes recommendations for a certain shape arrangement that fits your needs, or you can choose from other available styles that fit your criteria. Once you choose a shape and size, you can customize every detail of the arrangement — from the color palette down the individual types of flowers used. I loved this feature, since it let me choose peachy colors that I knew would work well with the warm hues in my living room decor, and I could choose flowers I was sure would be safe to have around my cat. When you hover over each flower in the arrangement, the tool shows you the flower’s meaning and origin, so you can better craft a piece that sets the mood you wish to convey.

I ultimately chose the Juliette shape in the garden style, and customized it with ferns and three different types of roses. I chose delivery later that week, though next-day delivery is available. If you’re sending the arrangement to someone, you’ll be given the option to craft a letter or have the company write a letter based on information you provide.

floracracy flower delivery service review 2021 screenshot arrangement

A screenshot of the bouquet I designed and ordered.

Lauren Savoie/Insider via Floracracy website


The process took me about 20 minutes, mostly because I wanted to browse through all the available options, which meant sometimes retaking the quiz. It’s only been a few months since Floracracy launched, but I would love to see better navigation in the design tool; it was hard to toggle back if I changed my mind about shape, style, or color. That said, I love being able to preview my custom bouquet, and the curation provided by the quiz format felt really unique.

According to the website, Floracracy will also be launching a “design it for me” option soon, for those who don’t want to go through the design process themselves.

One of the great things about Floracracy is that shipping is included with the price of your arrangement, which lowers the overall cost (shipping for flowers can get quite expensive). While there isn’t currently an option for same-day delivery, you can choose next-day delivery for the lower 48 states. This is the option my coworker went with, while I opted for delivery a few days out. Both our arrangements arrived on time and in excellent condition.

Since the arrangement I chose has a large, distinct shape, I was curious to see how it would ship and arrive. A few days later I got my answer when a large, almost 3-foot tall box arrived on my doorstep. 

floracracy flower delivery service review 2021 delivery box



Lauren Savoie/Insider


There was a lot of packaging, and unboxing the arrangement required the help of my partner, but unboxing still felt special and exciting. Inside the shipping box, I was greeted by a gift box festooned with ribbon and adorned with my personalized letter and a small pair of gold-accented mini shears. Lifting the box lid uncovered the most lush, gorgeous floral arrangement I had ever seen: a whimsical array of garden roses in varying warm tones, each vibrant and perky and adorned by wild-looking ferns and foliage. 

Every arrangement also comes with a coordinating vase, a handbound book for pressing petals, and an illustrated card with each of the flowers and their meaning. The total package felt like a stunning and special gift. 

floracracy flower delivery service review 2021 flower arrangement 1

My arrangement I ordered. I chose the “Juliette” shape in the “garden” style and customized the flower colors and types.

Lauren Savoie/Insider


The included materials on flower care were the most robust I’ve seen from any service, but the instructions also include information on how to dry and preserve the flowers or petals. I love that Floracracy acknowledges that fresh flowers are a fleeting gift, and still offers suggestions to enjoy your arrangement through all the stages of its life. The care instructions also noted that if you donate your empty vase to a women’s shelter and let Floracracy know, the company will send them flowers, which I thought was a lovely touch. 

floracracy flower delivery service review 2021 accessories

Each arrangement comes with a vase, small shears, a personalized letter, a print of the flowers and their meanings, and a book for pressing petals.

Lauren Savoie/Insider


I was incredibly impressed by the lifespan of the fresh flowers. Almost three weeks after receiving it, the arrangement still had many fresh blooms and foliage among the drying flowers, and it still looked artful and healthy enough to display. A colleague who ordered and received a smaller Floracracy arrangement reports her blooms have lasted just as long.

floracracy flower delivery service review 2021 2 weeks later

My arrangement about two weeks later. The blooms drooped a bit and I had to weed out a few dying buds, but for the most part it was still very lively.

Lauren Savoie/Insider


While very fairly priced for what you’re receiving, one downside is that Floracracy doesn’t offer many options at more affordable price points. Expect to spend at least $155 on this service, with more impressive options costing up to $300. 

It’s also not the ideal choice if you’re just looking to quickly pick out a bouquet and be done with the process — the service requires at least a little of your time and thought to get the most out of it, and the tool can be a bit tricky to navigate if you don’t have your mind made up about what you want. 

floracracy flower delivery service review 2021 alternate arrangement

A smaller Floracracy arrangement ordered by my coworker.

Connie Chen/Insider


That said, the result is one of the most personalized and special bouquets your loved one will likely ever have been gifted. For me, receiving and displaying the Floracracy bouquet was one of the highlights of my winter, and I already have plans to use this service for upcoming holidays and celebration

Pros: Completely customizable arrangements, online tool helps you choose the right arrangement, beautiful presentation and packaging, thoughtful extras like a petal pressing book and mini shears, letter writing service

Cons: Online tool can be a bit tricky to navigate, lots of packaging (though most is compostable or recyclable), few budget options

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