So the mobile era is here.
There are a greater number of mobile users than there are desktop users.
As a consequence, business ikons have started to realize the need for effective mobile use for attracting customers. The need for optimizing mobile apps and websites to improve their customer-friendly experience and increase their conversions.
While businesses with large budgets can afford to employ both mobile websites and apps, whereas other companies might have to choose any one of them. The cost is the main factor to choose between a website and an app. Also, the factors that affect cost, usability, required features, and the serving audience.
All said and done, users prefer mobile apps to mobile websites. This in itself is a strong reason to create mobile apps for connecting to potential customers.
In addition, there are many other reasons to prove that mobile apps are better than mobile websites.
The top 10 are listed below:
Mobile apps offer better personalization
Personalization is all about customized communication to the users based on their interests, location, usage behavior, and much more.
Mobile apps offer a much more personalized experience to the user.
The apps can let the users set up their preferences at the start based on which the user can be served with customized content. Apps can also track and serve user engagement, and utilize it to offer customized recommendations and updates to the user. Still, furthermore, they can also identify the location of the users in real-time to provide geographic-specific content.
Ease of sending notifications
For the last few decades, email has been the most preferred mode of communication. Businesses have extensively used email to reach out to their users. A resulting email has lost the effectiveness that it once had. The open rates and click rates have constantly dropped.
There is no need to worry.
This is when the mobile app notifications enter.
There are two types of notifications: push and in-app notification. They both offer exciting alternatives for communicating with app users in a less intrusive manner.
Making use of mobile device features
Mobile apps have the advantage of using mobile features like camera, contact list, GPS, phone calls, accelerometer, compass, etc.
Such attractive features, when put to use within the app, can make the user experience exciting, interactive, and fun.
Furthermore, the use of these features also helps the user to reduce the efforts that he would have to use otherwise. For instance, a user completing a form on the mobile app might have to submit a photo for completion of the process. The app can help the user with the camera to click a photo and send it along with the form and complete the process.
Ability to work offline
This is the most fundamental difference between a website and an app.
Of course, apps also require internet connectivity to perform their tasks, but they can still offer basic content and functionality to the user even offline.
Take the example of the banking app again.
The app provides features like tax calculation, installment calculation, and determination of loan limit. Now, these features can work without an internet connection.
Although mobile websites can use caching to load web pages without an internet connection, they can offer very limited functions.
Freedom of designing
Even with all the technological advancements in the field of web designing, mobile websites have to rely a lot on the browsers to perform even the most basic functions. They have to heavily depend on the ‘back button’, ‘refresh button,’ and ‘address bar’, to work.
There are no such restrictions on a mobile app.
A mobile app can be designed with a lot of elaborate functions, based on the advanced gestures like ‘tap’,’ swipe’,’ drag’,‘Pinch’,’ hold’, and much more.
New branding experience
Since a mobile app is distinct from the company’s website, it has the liberty of offering a new branding experience to the users. That means that the company can experiment with the new branding styles for the app, which can be different from the regular brand style of the company’s website or the company altogether.
Users spend more time on apps
Mobile users spend 86% of their time on mobile apps and just 14% of the time on mobile websites.
The new stream of conversions
If you are looking for conversions, mobile apps can be a great medium to push users down the conversion funnel. Mobile apps can be used to acquire both tops of the funnel and bottom of the funnel.
A substantial amount of time of the user is spent on mobile devices. They encounter the apps that they have installed on their mobile phones the whole day. The regular encounter can be viewed as a branding opportunity for the apps.
Apps can work faster than websites.
A well designed mobile app can work faster than a website. The data in the apps are stored on mobile devices, in contrast to the websites that use servers. For this reason, data retrieval is faster in mobile apps than on mobile websites.