The job description of a social media manager
The social media manager will be managing and directing an organization’s social media marketing and advertising efforts. Such direction often includes the following:
- Careful planning, strategizing, and staging of objectives.
- Developing an online reputation and online brand awareness.
- The managing reputation of brands and organizations.
- Content management of the website and social media handles.
- Generating inbound traffic and Search engine optimization (SEO).
- Cultivating leads and sales.
The social media manager is an individual who is highly motivated and is also quite creative. They should have experience and a knack for connecting with different customers (incumbent and prospective). This passion comes when they engage daily with customers with the ultimate objective of
- Turning fans of a brand/firm into customers.
- Turning those customers into the brand’s/firm’s true at heart advocates.
Should social media managers be involved in community participation?
Community leadership and participation are critical for the success of a social media manager (both online and offline). An essential part is communicating the organization’s brand to its audience in an original, positive and unique way. This will help attract today’s modern and well-connected customers.
The social media manager is influential in managing the organization’s content and its relevant assets. Relevant content is Google’s topmost search ranking factor because it helps serve the needs and wants of internet searchers’ in the best possible manner.
It is thus clear that managing content should be among the crucial parts of the job description of the social media manager.
What are the content management duties of a social media manager?
The content management duties of social media managers are as under:
- Managing and overseeing all advertising campaigns on social media jobs.
- Creating a regular publishing schedule and promoting content through social media advertising.
- Leverage the right tools to manage content (especially through Buffer and PostPlanner).
- Implement a content editorial calendar to manage content and planning specific & timely marketing campaigns.
- Integrating all marketing channels (Social media, SEO, email, Print, TV, digital and content marketing altogether).
- Managing the creation and publishing of relevant, authentic, top-notch and high-quality content for all channels and ads.
- Identifying and improving an organization’s development aspects in helping improve content (i.e.: employee’s training, recognition and rewards for participating in the company’s marketing and online review building).
The position of the social media manager is a full-time job with benefits. There are further specified titles as well as additional duties in this job which are:
- Customer experience manager.
- Community manager.
- Content marketing manager.
- Digital marketing manager.
It should be understood that social media marketing is related closely to digital marketing. Thus, social media teams should always work together with the digital marketing teams.
The responsibilities of a social media manager
One of the first responsibilities of a social media manager is developing and implementing a social media marketing plan. This plan will include components listed below and must be reviewed after each 90 days.
1. Brand development
Here, the question is ‘Why?’ because this is the reason customers buy things (goods/services). A great ‘why buy her’ message is something that is unique to the organization because facts back it up (policies, awards, stats, etc.). This also answer’s the shopper’s query of what it has for them.
2. Identifying target customers
The product and service cannot be sold by themselves and they possibly cannot be everything to people. Unless and until organizations accept that they need to keep their market focus in the right manner and together, they will expand their business’s ability to grow.
A lot of marketers often wish they had more great customers so their lives would be great. For social media marketers, they need to jot down the circumstances and attributes of that very kind of customers.
Once social media managers understand more about their audience, who they want to reach, why they want to reach them, and when they should reach them; they can then utilize data they have to target their message and deliver it through the right channels. Instagram, Twitter, and Facebook are valuable in this regard.
3. Setting clear goals
All marketing plans have included well defined and realistic objectives. It is not enough for professionals to say they are seeing outcomes. Their outcomes should be related to their goals and objectives, should be able to show the return on investment (ROI), and be well connected with again, the objectives.
In setting objectives, it is a must in identifying challenges businesses are facing and they are:
- Low traffic and visitors on a website.
- Bad awareness of the brand.
- A fall in customer retention.
- A bad online reputation.
- The slowdown in sales.