What are the new skills of an SEO expert?

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SEO Expert in India

What is the ideal profile for an SEO expert? SEO is a constantly changing profession, which requires constant renewal of knowledge and continuous training on the requirements of search engines, and more specifically, of Google . To this end, the SEO is called upon to take up new challenges that are imposed on him.

If you intend to call on an SEO expert in India the coming weeks, it is important to know the skills in line with the evolution of the profession, to make the best choice of service provider. To help you, we present you some essential skills that should be found in all SEO experts .

How to Become an SEO Expert (10 Steps Guide)

An ability to assess the implications of Content Marketing in SEO

You now know that content is at the heart of your digital marketing. Thus, your new SEO expert should be able to know the implications of an editorial strategy on SEO . The SEO expert must know the challenges of Content Marketing for natural referencing, to propose a strategy that will improve the visibility of your company with your target audience.

He must be able to work in synergy with the editors to optimize the content disseminated on the blog or on social networks . The SEO expert should no longer be isolated in his office and create backlinks, he should become the partner of those who carry your voice on the Internet. To this end, the 2015 version SEO must take ownership of the functioning of Google’s algorithms (Panda, Penguin, Colibri, Pigeon, etc.) to inform digital communication teams and help them adapt their content as best as possible.

Your SEO expert must have a keen sense of anticipation

By studying the functioning and the evolutions of Google’s algorithms, he must be able to orient his referencing strategy in accordance with their indications and especially to anticipate the future requirements of Google ! When the search engine launched Panda’s beginnings, it was obvious that its obsession with high-value content would continue to grow. And it did not fail! The search engine extended this requirement to all types of sites and also hunted down links from sites with questionable or low quality content. This is why an SEO expert must be able to take a long-term view .

So here we are in a race for relevance and quality , counter-attack against this tidal wave of content, many other web players are starting to sort it out. The proof, Facebook has also started to clean up poor content and promotional statuses or encouraging interactions, without real added value. Thus, it could help the community manager to create a social media strategy that responds to relational requirements as well as e-reputation management and natural referencing.

An ability to work with the digital marketing team

In addition to his multiple skills, the SEO specialist must demonstrate an ability to work with the marketing department in general . Since he must create a synergy with writers, web designers and community managers, he must be able to communicate internally, share his experiences and adapt to the objectives of each profession.

A strong connection to the marketing strategy

In Inbound Marketing , SEO aims to generate qualified traffic on the site. It is no longer a question of positioning ourselves at the top of the results at all costs, but rather of attracting visitors who have a specific need. To edit the SEO strategy and work on the appropriate keywords, the new generation SEO must be fully integrated into the culture of the company and put himself in the shoes of the targeted customers. He should not only study their profile, he should be able to know how they are going to search for information and on which platform . In this sense, he must also be very aware of the customer environment of the company. and fully understand everything that can go through the heads of targets to identify the most relevant keywords and long tail phrases with high potential.

The five key attributes of the perfect expert – Media Stable

The time when SEOs operated alone seems to be over. They can only exist and perform satisfactorily in an environment where the marketing strategy is well established. What target to attract to us and what offer to present to them? What is the purchasing journey and the decision paths? The SEO must take ownership of new SEO trends , but above all integrate them into a global Inbound Marketing project.

In Inbound Marketing , SEO aims to generate qualified traffic on the site. It is no longer a question of positioning ourselves at the top of the results at all costs, but rather of attracting visitors who have a specific need. To edit the SEO strategy and work on the appropriate keywords, the new generation SEO must be fully integrated into the culture of the company and put himself in the shoes of the targeted customers. He should not only study their profile, he should be able to know how they are going to search for information and on which platform . In this sense, he must also be very aware of the customer environment of the company. and fully understand everything that can go through the heads of targets to identify the most relevant keywords and long tail phrases with high potential.

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