Implementing SEO for your website content is an inevitable exercise when it comes to marketing your product online. With tools like SEO, the world of digital marketing has experienced numerous changes that allow businesses to improve their image, create more awareness, gain more customers, and achieve better sales numbers.
But SEO itself is a broad phenomenon, and as a business owner, you must understand whether you need SEO or local SEO. The significant difference that separates the two terms is their reach, that’s evident from their terminologies.
Whilst the former focuses on global levels; the latter ensures to market your services in the local regions. And hiring an SEO company in Mumbai will add the cherry to the top of the cake if your office is situated in the same city.
Local SEO works best when the SEO expert and client both belong to the same location because understanding the local demographics can be helpful.
There can be numerous reasons why your brand requires local SEO strategies. If you’re confused about whether you should implement local SEO or not, then read these reasons given below.
3 Reasons Why Local SEO Can Be Helpful
1. To Generate Better Local Brand Awareness
Marketing at a larger scale can help you achieve national and international recognition, but the process might skip out the local audience, which is most probable to purchase your products. Especially if you’re a startup, then local SEO should be your first choice for digital marketing, since it helps you understand your immediate community and customers.
With the help of citations, you can enhance your visibility in front of the local people out there searching for the services you offer. Let’s say you are situated in Delhi. By hiring an SEO company in Delhi, you can effectively implement the local SEO strategy since they understand that particular society.
These days, most people prefer to search for products or services with the location mentioned as the keyword. Therefore, citing your NAP (Name, Address and Phone Number) will allow Google to list your website on the top.
2. To Gain An Edge Over Local Competition
The biggest mistake startup owners commit is prioritising being a global face over a local one. By focussing on giving the international competition a challenging game, you might underestimate your local competitors. And this is where they will get ahead of you in the race.
Therefore, it would help to pay more attention to laying your foundation first instead of spreading the roots without planting the seed. When you go with a local SEO company in Delhi, you get to earn the local audience’s trust first. By providing your reliability to them, you won’t need to toil much harder to gain a more prominent name, since they will help you spread the good word.
3. To Generate More Web Traffic & Unique Visitors
Statistics show that most of the users only pay attention to the top five search results on Google. They don’t put effort into visiting the last site on the first page, let alone the second or third pages. Hence, if you want users not to go past your website, but click on it and avail your service, you need to incorporate local SEO into your content.
The “near me” trend has already revolutionised the way people search for their requirements on the internet. Whether it’s finding a restaurant, a lawyer, or a doctor, a search is incomplete without typing in “near me” or the location’s name. According to the statistics, 74% of people visited the store on the same day they searched for the product/service By hiring an SEO company in Mumbai for local SEO, you can get the people to visit your website looking for similar services or products you provide in Mumbai.
Long story short, local SEO provides you with the advantage of scoring higher conversion rates and compelling people to take any action, whether it’s calling you, visiting your store, purchasing a product online, or even signing up at your website.
An SEO expert (also known as an “SEO specialist”) is someone that optimizes websites in order to achieve higher search engine rankings. Put another way: An SEO expert is someone that knows how to get more traffic from search engines.
It helps you achieve quicker listings in Google’s SERPs through citations and other local Search Engine Optimisation strategies. From building your brand’s reputation to targeting every single potential customer out there, local SEO paves a concrete way towards successful growth of your business.