The channel has become the easiest way to reach consumers all over the world as a mobile device has become their primary communication and commerce tool. “Mobile” as a marketing trend is too broad; today mobile is disrupting the way people engage with brands. It is vital to business success in the modern market. You can’t afford to sit on the sidelines when it comes to mobile marketing. Mobile commerce is rapidly growing and is expected to dominate e-commerce in the future. Here are some possibilities of mobile marketing we expect in 2020.
- Development of mobile marketing strategy
Mobile devices have transformed how we consume content as the internet is more easily accessible than ever in today’s digital landscape. Marketers should develop multiple channels while keeping their message consistent throughout when developing a mobile marketing campaign. A comprehensive mobile marketing strategy will depend on several factors such as SEO (Search Engine Optimization), your target audience, messaging, business goals, your path to market, and the channels that should be focused upon. It’s the best way of finding the audience, creating campaigns, and optimizing performance. M-commerce isn’t new; customers are no longer stuck behind a desktop.
There’s so much that you can do with mobile marketing to drive leads and sales to your business. Keep your landing and web pages as mobile-friendly as possible. Everything that can be done on a desktop computer earlier is now available on a mobile device. It consists of ads that appear on mobile smartphones, tablets, or other mobile devices. The easiest channel to start with is short message service (SMS), mobile marketing is extremely cost-effective as compared to other marketing techniques. Every business needs a mobile marketing strategy to exist in the future. Now it’s time to start thinking about how to best stand out from the crowd.
People have been using their mobile devices to make purchases for quite a few years now. Make it essential that businesses that want to reach their target audience optimize mobile marketing. Make sure that any photos or videos are made for mobile. It’s the easiest way to reach current and prospective customers with greater efficiency. The first step in defining your mobile marketing strategy is deciding on your business goals.
- Increased effectiveness of mobile advertising
Social media platforms, websites, and mobile apps offer their own unique and tailored mobile advertising options. Effective mobile advertising means understanding your mobile audience and designing content according to mobile platforms. Your customers will trust you better if they have a good experience with your brand on their mobile phones. Mobile marketing has also begun to incorporate newer technologies. That is a huge opportunity to meet your audience as 40% time of internet users are spent on mobile devices. It is all about the right advertisement delivered to the right person at the right time.
Platforms like Facebook and Twitter, already leverage these types of ads in the form of auto-playing videos. But with ad-blocking technology growing rapidly advertising on mobile isn’t going to be that easy for marketers in the coming year. With internet connections readily available, it’s a great way to start generating passive income for your site. Users have little to no trouble connecting with their mobile devices. Understanding what makes you different, or where your advantages lie, is a critical part of any marketing strategy.
- Increased Mobile advertising
Mobile advertising is an ever-evolving game; don’t be surprised to see big shifts in mobile search. Ignoring the rise of mobile just isn’t an option, you need to target the right groups, understand their behaviors, and convert leads into customers. The blog here is about possibilities of mobile marketing in 2020, increasingly sophisticated shopping apps, and fresh social media commerce integrations. Mobile apps will remain a dominant aspect of mobile use for the foreseeable future; Google has updated its algorithm to start showing smartphone apps and the specific content within those apps in search results.
- More Location-based searches
Mobile marketing will be able to provide customers with more personalized, time, and location-sensitive information. Remember that 1 in 3 mobile searches have local intent. As the consumer will demand more personalized content in the present and upcoming years, marketers must also learn how to appeal to and target audiences on this network. The most cost-efficient forms of digital marketing are pay-per-click as it matches relevant messages with highly interested people. Marketers need to develop a better understanding of your customer’s online journey. Audiences are embracing platforms such as YouTube, Instagram, Snapchat, Twitter, Twitch, and TikTok, 2020 will be the year we see new talent. Artificial intelligence has also increased in popularity, it will result in an enhanced need for understanding the differences in consumer actions across different channels.
- Increased Gamification
The largest performance investment opportunity after Google is driving engagement by using Instagram, Facebook, LinkedIn, and Twitter. We can also expect tremendous growth in mobile gaming and highly intelligent marketing automation. Gamification can be a new trend in upcoming years. The use of artificial intelligence is growing and will continue to grow in the coming year with more people owning more devices. It’s hard to overstate how big mobile gaming has become in the present 2020. Especially due to the coronavirus lockdown, no matter what type of business you are engaged in. You can find ways to add your presence with gamification elements.
- Rise in voice-based search
Mobile marketing trends such as augmented reality, user-based content, location-based marketing, shopping on social media, voice-based search are likely to increase in the future. Marketing automation will provide increased visibility into data and possible outcomes, especially where voice search trends for 2020 are concerned. When you reach out to your target audience via mobile, they are most likely to visit your website before taking any action. Every brand and organization will develop a unique mobile strategy based on the industry and target audience. UI and UX specialists are still learning how we gesture, point, flick, and tap on our devices. Each platform has its unique purpose, tone, and expectations.
- High-end automation in mobile games
The ability to obtain cross-channel visibility of consumer behavior will be the only true way to gain any real insight. 80% of mobile device time is spent on apps, with game apps, now mobile games are more than fifty percent of all industry revenue. This is because marketers empowered mobile games with automation; this would determine the best pre-emptive action to take to keep users interested. Today we have a variety of mobile marketing strategies to try according to your business and consumers.
- Increased (AR) Augmented Reality
We have also seen an increase in mobile Augmented Reality (AR) as well. This is a big deal for marketers, as it will provide an even more clear direction regarding when and where to use which messaging in your advertisements. Mobile technology is all about customization and personalization, apps will be more about becoming an integral part of your life. Mobile marketing is getting even more direct with social media platforms offering online shopping directly from the platform itself. Not having a website optimized for mobile means you are wasting your money and losing customers. There will be greater integration between apps, E-Commerce, and social platforms. Your mobile marketing strategy will depend on your industry, target audience, and budget.
- Focus will be on mobile optimization of websites
It is easier to determine a channel and voice for your marketing messages when you have a clear picture of your target audience. Customers will not recommend a website to others if they had a bad mobile experience with it. Mobile marketing is constantly pushing the boundaries and keeping users interested. Bot fraud has been rampant and it’s been challenging to run complex campaigns. However, what marketers offer will be left to their creativity, but the “who” and “when” will be decisions driven by data. You can create mobile ads that appear within third-party mobile apps with the help of services like Google AdMob. We will see an increase of new video formats in Stories and AR filters on Instagram and TikTok. These platforms can be a breakthrough way to reach like-minded and inspirational audiences for your product and brand.
- Social commerce will be almost mandatory
Businesses must implement social commerce into their mobile marketing strategy. A mobile responsive website is necessary for your mobile strategy. To better understand your specific target market, monitor Google Analytics for your site’s mobile traffic numbers. Sometimes you need to take a step back and think outside the box with your analysis. The multi-channel marketing strategy is now becoming now more and more popular. It will be important to consider specific cross-channel behavior when evaluating advertising campaign performance. Innovation like shoppable Instagram is well established now and shows no signs of stopping in the future. Facebook also allows advertisers to create ads that are integrated into Facebook’s mobile app.
- Improved Mobile Marketing
Most users want their favorite brands to maintain human interaction with them on mobile. Fraud will be on the decline due to a concerted effort by major industry players and the outcome will be a better experience for all stakeholders. Marketers will be decidedly increasing their video marketing budget. You can also ask or survey clients and prospects about their mobile web usage. There are often many different things you can learn by looking at different data sets. As it is a convenient way for customers to discover the products they like, and purchase with little to no hassle. Facebook ads will be very good when it comes to this, Google isn’t far behind either, and ad platforms are making it much easier to create sophisticated in-app campaigns. Users often don’t realize they are looking at ads in Facebook’s news feed.
Consumers will receive context-based offers and advertising. People will make more international purchases online if they will be familiar with the brands. Most customers expect brands to offer a mobile payment gateway. Companies will put finding a person-based attribution solution on your to-do list. Mobile marketing needs to be tested and optimized. When you’re viewing Instagram stories nowadays, you might have noticed localized creative messaging stands out more. About 30% of all Google searches are location-based. Small businesses will take more advantage of the incredible effectiveness of location-targeted mobile ads. 76% of people visited the place they searched nearby due to location-based Google Search. Marketers will benefit from increased conversion and retention rates.
Most users say they look at reviews on their phones first before making a purchase, so businesses will invest in positive reviews. Customers also want their brands to have an active social media presence, determine which realistic, measurable KPIs define your mobile campaign’s success. Instagram is designed to be most effective on mobile devices, so keep this in mind while planning a strategy. Test platforms that you may never have used in the past (Ad Networks, Pinterest, Instagram Stories) and see what converts users. It’s best to keep things simple while mobile advertising because Mobile devices have small screens. Native advertising will keep getting bigger and programmatic buying will be becoming the norm across formats. Product and Marketing will converge to reinvent the app experience; segmentation will be just another way to implement personalization into your digital marketing plan for 2020.