The majority of businesses already utilize video content marketing to earn more profits. Many entrepreneurs feel that video proves to be an indispensable part of their promotions strategy. That’s not surprising at all because most of the world’s internet traffic falls under video watching. Thankfully, you can also leverage videos with the help of a free online video editor. You can click here to find out more.
Right now, you too can belong to the list of business owners who rely on video marketing as it provides a swift return on advertising investment. However, if you still do not use videos as a part of your promotional plans, you miss out on amazing opportunities. With this at your disposal, you can generate more leads and increase conversion rates. In this article, learn how you can make more money with video marketing.
Videos can make you some serious cash! Why? Because they create amazing sales opportunities. In fact, studies show that adding a product video on your official landing page will increase conversions by an astounding 80%. They say videos make an impact because:
- The audience understands the message clearly and feels eager to learn more.
- Viewers who watch stunning explainer videos end up buying products or paying for services.
- People watching the videos comment, share, and like, which expands reach.
This is not surprising because videos captivate the senses with both audio and visual components. If a picture says a thousand words, just imagine what moving pictures and sounds can do for your brand. Thus, you better start using your online video editor to create exciting videos now.
Most small businesses say they do not use videos because of the expense. However, free online video editorapps along with your smartphone camera level the playing field. Today, big businesses do not hold a monopoly over video ads. You can also begin producing videos thanks to online solutions that offer free basic access with affordable tiered upgrades.
You don’t need to be an expert nor spend loads of cash to create videos. With online editing solutions, even newbies and kids can make videos. Take advantage of the drop and drag functionality. Moreover, having this tool feels as if you’ve got a design team backing you up. You can readily incorporate the following with a click of your mouse:
- Pre-designed templates
- Free footage and images
With an online video editor, you can make stunning commercials that do not break the bank. So now is your chance to earn more money for your business without spending a lot.
People will only buy products and services from reputable brands that they trust. Thus, the trust serves as the foundation of all conversions. For these reasons, you must rely on video content marketing to foster trust and build lasting relationships.
Videos allow you to stop hard-selling, which can be quite annoying. Instead, use your online video editorto create stories that resonate with your target audience.
In this modern digital era, your market thrives on video content. More than watching, they also help spread the word, especially if the video touches their emotions. If you make stunning videos, they are more likely to share the message, expanding your brand’s reach. In effect, your viewers become advocates for your brand.
When consumers know more about you, they no longer feel skeptical about buying your products or services, especially if you are only based online.
With videos, you encourage website visitors to spend more time and explore other pages. This longer exposure tells search engines that your site contains good content that people can trust. Besides, studies show that your brand is 53 times more likely to show up on the first page of Google results with videos embedded on your website. Since Google also owns Youtube, which many tout as the 2nd largest search engine, the presence of videos affects your rankings.
Thus, you must use your online video editorto curate special videos for your brand. They will bring people to your site, increase sales and conversions. For best results, don’t forget to optimize your videos with the following tactics:
- Write catchy titles
- Include keyword-rich descriptions
- Add strong CTAs to products and services
- Use eye-catching thumbnails
Today, over 5 billion people in the world own a mobile gadget. This shows just how much impact this device has on the behavior patterns of people. Mobile video views have skyrocketed in recent years because it proffers so much convenience even when people are on the go. Today, Youtube Press shared that people watch five billion videos a day. This doesn’t even include other video-sharing platforms.
Clearly, you must use your online video editorto capture the attention of mobile users. That’s a captive audience right there! Apart from selling your products and services, you can monetize a huge follower count. Besides, the number of mobile users keeps increasing, which shows your audience also gets bigger. To top it all, these viewers feel a more personal connection to brands watched on mobile devices than those seen on TV or desktop mode.
Video content works well for information, entertainment, and persuasion. It works more than other content because videos are easy to consume. With hectic schedules, people do not have time to read long posts. In the same token, plain pictures are more prone to misunderstanding. Thus, video works wonders if you want to convey your message successfully and convince people to support your brand.
Besides, customers appreciate seeing products in action. They prefer videos over any other marketing format because the content is highly engaging. Therefore, utilizing video marketing will earn you more because you capture a wider target audience. This even includes those lazy ones!
As such, you catch both the eyes and ears of all your followers effectively. In turn, you can convert their attention into sales and revenues. With videos at your disposal, you get double the power in terms of competitive advantage and monetary leverage.