Website SEO (Search Engine Optimisation) Audit is the analysis of each aspect that affects a website’s perceptibility in the search engine. This insight is solely designed for marketing purposes and detecting weak points which affects web performance of a website.
Every owner of a business website wants his website to be discovered in the top most array of Google’s search engine, which is why the importance of a website SEO audit is uncanny. SEO audit reports perform the diagnosis of all the bugs that are directly devaluing your website’s rank in search results and depriving the user from a friendly interface.
These bugs can be a serious threat to your website’s performance. However, the good news is that you can always fix them and follow the road towards the top array. You don’t need to be an IT expert to run and understand an SEO audit report. Google provides a lot of free tools to scan your website every now and then, for basic SEO work.
Here are the terms you need to have a grip on, in order to understand an SEO audit report and program your website accordingly: This information is vital as no SEO Company in New York is going to share it with you.
4xx and 5xx Errors
Any user would be displayed these errors while visiting your site. He won’t be able to see the content he clicked on, rather he’d be taken to your website’s 404 page. Your website would come out as mismanaged to the user and hence, the click rate would move down towards negative. Implement redirects for page errors or troubleshoot server errors with your host immediately in order to tackle 4xx and 5xx errors.
Broken Internal Links
This error occurs if your website contains broken links or images to internal pages. Clicking on a broken link would directly take the user to the 404 error page. Replace the broken images and update the broken links on all pages where they are located.
DNS Resolution Issue
DNS stands for Domain Name Service. This issue refers to the condition when Googlebot fails to communicate with the server that is currently hosting your website. No one can access your website during this technical issue. Contact your website’s host to get this issue resolved.
Issues with Mixed Content
This issue occurs if your website is secured (HTTPS) but some contents on a page/pages are not secured. It could be a link, an image or any other file. People who visit your site might receive a warning message that this page is unsecured, which will eventually result in less google traffic. Locate that content and fix it right away.
Sluggish HTML Load Speed
Slow page loading speed has an extremely negative impact on a user’s experience. Furthermore, if a search engine spends a lot of time loading your page, it won’t recommend the traffic to visit that page and hence, your site rating would fall drastically. Image optimisation would be a benefactor for such contention.
Too Long or Too Short Titles
This warning appears if your page titles are either too long, or too short. If your business name is too long, avoid repeating it on every page of the site. This warning might not hurt your website’s quality, but it would lose a fair bit of traffic if the title is fancy and the search engine does not recognise it as a common searched topic. Edit the title to something prevailing that the general public won’t find hard to type.
Low Word Count
This issue refers to the content quality. Any page with a small number of copies might direct google to assume that it has less or no value at all, which might drag down your website’s ranking. Add blog posts and review sections to your site to balance the low count ratio.
Temporary Redirects (302s)
Permanent redirects (301s) are most commonly used, but temporary redirects (302s) are used during the remapping of a website. It is supposed to be removed or changed to permanent redirects. A temporary redirect would fail the SEO authority to place your site on the top rank.
If you come across this warning, you need to add some internal links that lead to the specific page. These pages are indexed by search engines, but they might not catch enough traffic as they lack any link to point towards them. Design your website to allow reaching each page over a mere click.
Any error in the code upon which your website is designed, will cost you more than you can imagine. This affects the functioning and tractability of your site. Unless you’re familiar with coding, hire an expert to fix the script and decode the error on affected pages.
All of these errors are easy to locate and fix, so keep the track of your website’s SEO audit to score high google trafficking. If you face any difficulty, you can always take the help of an experienced Local SEO Specialist, if your aim is to capture the local market first.