In this modern era, it has become compulsory for every business to own a website. Since your website is the face of your brand, it has to have features like usability and utility to give a seamless experience to your customers. To obtain a rough idea about a particular brand, customers view their website before going to the actual store. Therefore, web design has to be competitive to lay a good first impression. Apart from being aesthetically pleasing, it has to be user-friendly as well to engage the right amount of potential customers.
Websites that lack usability and utility destroy the brand image. The web-design should be user-centric to let the user do whatever he or she wishes. Nowadays, people act like critics and judge businesses by the overall user experience they provide. The impact of your web design must be positive in the user’s mind; otherwise, the user would turn to a competitor rather than being one of your potential customers. Hence, it is necessary to create an effective web design that appeals to the user more than anyone else that’s why hiring a best web design company is important.
Principles of effective web design:
A website acts as a canvas for a developer where he shows off his skills. The result expresses the theme of the brand. Web designs should be made by experts who are expert in their work. Your web design might be visually beautiful, but if it lacks functionality, then it is of no use. Rather than focusing more on creativity, web developers should enhance the usability of the website. Like all other states of the world, principles of web design Dubai are strictly followed to provide users with a pleasant experience.
Here are a few principles that would help web developers in developing a competitive web design:
- Simplicity is Beauty:
The first thing that any customer would notice is the overall look of the website. If the website is over-designed, the customer would probably not like it. Try to keep the content as minimal as possible with a subtle color palette. Unnecessary elements only distract the customer and make it challenging for him to find what he needs.
A user always looks up to a clean, fresh, easy to navigate website. With the simplest design, the least amount of graphics, the developer must portray the purpose of the brand constructively.
Maintaining consistency throughout the website is a challenging task. It can only be accomplished if everything is planned beforehand. Design elements include headings, button styles, sub-headings, image sizes, text colours, backgrounds, typefaces, etc. all must be uniform throughout. A helpful tool to maintain a record of all the used designs and styles can be used. For this purpose, some developers use Cascading Style Sheets (CSS).
Writing style matters the most when it comes to readability. The user must be able to deduce information effectively out of the text presented on the website. Font sizes should be visible enough for the reader. Well-coordinated typefaces combinations are highly encouraged for headings, sub-headings, button text, and the actual content. Easily readable fonts include Sans Serif and Arial. With correct font-sizes, these are ideal styles. The developer must make sure that along with being visually attractive, the web design must also be readable for all users.
When a visitor is new to your website, he or she is unaware of the fact that where which element is placed. A developer must plan strategically and keep the structure as simple as possible. Simple design leads to easy navigability.
A search option on the top right corner would be of great help. The use of the breadcrumb trail has always been helpful and must be a part of the web design. Instead of adding too many navigation options, add links to redirect to respective pages.
- Responsive Web Designs:
In this ever-growing era of smartphones, people tend to browse more on their mobile phones rather than laptops or desktop PCs. The developed design must be responsive and compatible with every screen type. It should be flexible enough to fit in all screen sizes. The competition is tough, and all these little features matter to earn a good reputation.
- Communicative Design:
Every user who visits the website is looking for some useful information. Your web design must be structured in such a manner that the visitor does not have to make much effort in finding what he is looking for. Effortless communication through texts and graphics should be the goal of every designer. It can be achieved using bullets, readable headlines, and relevant sub-headings rather than adding long wordy sentences.
- Grid-based Layout:
Adding texts and graphics randomly gives a messy look. Try to avoid haphazard arrangement while designing. For a sophisticated appearance, designers should go for grid-based layouts. Arrangements in the form of rows and columns present a neat and a defined impression.
- Color palette:
Color balance is the key to an elegant design. Too many colors or bold tones might distract the visitor. For the whole website, 3-4 tones are enough. Try to avoid using more than this. The colors used must complement each other and give an overall balanced look.
An aesthetically appealing website enhances user experience. Lastly, let your website have extra white-spaces to avoid too much clutter. White-spaces give the design elements a room to breathe and hence are necessary.
An online presence for every business is now mandatory because the world is digitizing at the fastest rate and the competition is getting tougher day by day. To compete in the market, every business needs to satisfy its customers by proving a good user experience. A website is the first tool to make an impression. Therefore, the web design must be effective in both ways, visually and functionally. Good web designs engage maximum customers because of the experience it provides which ultimately raises the business to the next level.
Count Miler is a content writer working since past many years. He is now working for leading web design Dubai Company, Digital Gravity. Count Miler is dedicated person who likes to spend his spare time reading books & research related to computers.