You know how important it is to start blogging, either for your business, brand or even yourself. To get the best results from your blogging, you should follow these eight simple steps to writing your first blog post, and start blogging TODAY.
We are now ready to get writing your first blog post!
To better help you understand how all this works, it’s always best to start your blog post with a good idea of what we are going to write about. To put it more simply, we need to have a keyword to anchor our blog post. This is also extremely helpful for you and your site to help get your blog post indexed (found) on search engines (Google, Bing and Yahoo to name a few).
You may have heard the term Search Engine Optimization or SEO. Although we will not go too far into the inner workings OF SEO in this article, suffice it to say, if your blog post is using keywords properly, your readers will have a better understanding of what they’re reading and so will the search engines.
TIP: Your keyword is typically not a single word, but a series of words. Say ‘Diving adventures for teenagers’, or ‘writing your first blog post’, like I’m using for this article.
OK, ready now? Let’s get into it!
1. Craft your blog post title
Your post title where we will grab our readers. This is also an excellent spot to add our KEYWORD.
As a personal preference, I want to encourage you to use a hook in your Title as well. Something along the lines of:
The 10 steps to…
Are you curious about…
What are the 5 mistakes to avoid during…
2. Write your post
Now it is time to actually start writing your first blog post. It’s not scary, honest! Remember to add your keywords throughout your post. The general rule of thumb is 2% of your word count should be your keyword. The cool thing is WordPress has a word counter at the lower left hand corner of your editor so there should be little confusion here.
At first, you have no readership for your blog post so brevity is the course here. Keep your blog post short and sweet…or if it helps, use the acronym K.I.S.S. (Keep it simple Stupid).
TIP: Try to write your blog post in 300 words or less. Click here to see an example
3. Use sub headings
Try adding different size headings to break up your blog post or to identify a new paragraph.
In the kitchen sink you will find the option box labeled Paragraph with a down arrow. By clicking this, you can change your font sizes and add Heading sizes to really give your blog post some pizzazz. As you can see, each Heading size is displayed how it appears in your blog post.
TIP: When using headings to separate your content, it’s always good practice to add your keyword in that particular heading.
4. Set your Featured Image
By setting a Featured Image, you’re adding another picture that will show up on your blog excerpts on your home page.
The same process is used as when you’re adding an image however you choose the Featured Image widget on the right hand side of your editor. You may have to scroll down a bit to find it.
TIP: Depending on the type of theme and your settings, you may opt out of this option if it makes your blog post not appear the way you want.
5. Add other Images
Images throughout your post really help break up the text, and allow for better ‘scanning’ b the reader. There are a few simple steps to adding an image to your blog post.
You can choose from images you already have in your image library or you can upload a new image from a file on your computer. You can size, align and even add your keyword to your image in most blog software.
There are plenty of fantastic and free stock photo sites, if you need some images. Everything from managed IT services to legal and surfing and movies and more.
Once you have decided on which image you want, you now can choose the size and alignment of your image.
TIP: Create a folder that is just for your blog post images and set that folder on your desktop or someplace you can easily find it. This way you’re not wasting time continuously searching your document or downloads.
6. Choosing your Categories
By selecting the categories that best describe your blog post, you are allowing the reader to easily find your post when using the category widget on the sidebar of your theme.
Once you get a good number of blog posts under your belt, adding a category widget like the one you see on this site is a dynamite way to cut through the minutia of all your blog posts and help your readers find just what they are looking for.
TIP: Once you’ve added a category, it’s always available for future blog posts by simply clicking the option box. If your blog post requires a new category, just click on +Add New Category link.
7. Optimise your blog post for SEO
It goes without saying however you write your blog post to get your information out to the public. However, making sure it gets found on the Search Engines is paramount for great traffic. I would strongly suggest you download the FREE plugin WordPress SEO by Yoast
By following this simple plugin, you can be sure you are writing a strong SEO ready blog post.
TIP: Adding links in your blog post is also a great way to add value for your readers and SEO to your blog post. Simply highlight the word or words you wish to link and then click on the link icon in your kitchen sink.
Once the icon is clicked, you will see this pop-up window which allows you to either copy and paste the URL you wish to link or you can choose from any blog post or page on your site!
You also want to give your link a title and be certain the Open link in a new window/tab just below the title box is checked. Then simply click the add link button on the lower right hand corner.
8. Publish that post!
Finally, you’re ready to publish your first blog post! The last step to this is to simply click on the Publish button (on the right hand side in WordPress).
You also have some options here as well. For example:
You can save your blog post as a draft if you feel it’s not quite ready for your readers.
You can also schedule your post to go out at a specific time and date, to maximise readers.
That’s it! Congratulations, you’re now at the end of these simple 8 steps to writing your first blog post. Happy Blogging!