Every day, more than 200 million people visit the business profile on Instagram. Given that the average person spends about 53 minutes a day on the platform, the potential reach of Instagram marketing is huge.
Businesses are increasing their Instagram advertising budgets every year, which is why the site now sells more than a quarter of Facebook’s sales.
This platform has the highest engagement rate in the industry, which is why more and more businesses in the United States and around the world are taking advantage of it to increase their sales.
Here are 7 reasons why you should invest your effort and money in Instagram marketing so that you can grow your business effectively.
- Instagram has a huge reach
Since its disappointing start in 2010, the app has become the third most popular country in the world behind Facebook and YouTube. It has over 1 billion monthly users and 63% of them log in every day.
The United States has the largest share of Instagram users with 116 million users. India has 73 million followers and Brazil has 72 million. Russia, Turkey, Japan, and the United Kingdom are behind.
What makes a difference to your business, though, is what percentage of those people you can reach through your ads. There are over 500,000 influencers on Instagram, who can actively influence people towards your brand.
However, instead of shooting for large influences with hundreds of thousands of followers, you can increase engagement rates by using many small-scale influencers (5,000 to 20,000 followers).
This is because such influence has a strong bond of trust and a much closer party. When such an influencer markets your brand, it appears as a friend’s recommendation rather than a commercial advertisement.
This is because such influence has a strong bond of trust and a much closer party. When such an influencer markets your brand, it appears as a friend’s recommendation rather than a commercial advertisement. But If you aren’t using the right hashtags in your posts, you’re missing a lot. We recommend you using hashtags generator tools like Hashtags for Likes.co to research the relevant and trending hashtags in your posts to reach the right and broader audience of Instagram.
- Instagram is an effective alternative sales function
There are already thousands of businesses that sell their services and products exclusively through Instagram. However, most of the excitement has traditionally come from the brick and mortar business.
One important point is that Nike has a revolutionary focus on Instagram as a tool to drive sales. The campaign focuses on building personal relationships with users, making your Instagram marketing campaign part of your customer care. Nike is using the platform to increase customer engagement, creating a relationship of trust that results in later sales.
Even when you’re not shooting for direct sales, Instagram is an important tool to help you stay relevant in a world that is becoming increasingly competitive. You should use every edge you can get, and like Nike, you should use it well.
Once you learn how to use it properly, Instagram can accelerate new sales and increase your revenue tremendously. It’s an alternative marketplace where you can showcase your brand and attract buyers, just like the Virtual Expo.
- It helps you be responsible for your customers and the competition
There is hardly a better platform to ‘follow’ your competitors and customer bases than Instagram. You get a direct feed on what everyone is doing.
It is especially important to feel this “ear on the ground” of the market so that you know when and how customer expectations change. Agility is the key to success because product innovation happens every day.
Even better, you have to look at what your competitors are doing and how successful they are. You can learn a lot from their online marketing strategies and keep up with the latest developments.
- Instagram is cost-effective
Unlike many other marketing alternatives, Instagram is a highly cost-effective way to implement your online marketing campaigns. Unlike YouTube and even Facebook, you don’t have to spend a lot to create unique content.
Even better, Instagram costs between $ 0.2 and $ 2 per click or about $6.7 per 1,000 impressions. It may seem expensive, but according to the same source, it is average.
With an average engagement rate of 1.6% compared to Facebook’s 0.09, Instagram has an excellent ROI in social media. You can easily get 5% or more conversions; the return will be felt months after the successful campaign.
For reference, 3% is considered a good conversion, and the top 10 companies work about 10% or more.
- It helps you build loyalty
The only way to ensure that your business is frequent. To do this, you need to communicate with them on a personal basis and make them feel that your brand cares about them.
Instagram is the only platform where you can do this cheaply and efficiently. By posting original content, reacting to users’ posts and comments, as well as listening to criticism, you can ensure complete satisfaction. You can also buy cheap instagram likes uk to impress your users more. Many providers provide this service, like Epicklikes. You can easily get this service in the market.
Once you reach a point where a percentage of your users are happy and talk about it, you get your ad for free.
- Instagram drives more traffic to your website
Once your brands are complete, they will want more information about you, what you are selling, and how your company is doing. This means you will have the opportunity to impress them, tell your story, and increase conversions.
According to BrandWatch, 60% of Instagram users search for new products on the platform. With an engagement rate that is 10 times higher than Facebook’s, the platform is promising valuable website traffic.
- It enhances business rankings and authority
If you rely on a great website to get you there easily, you’ve made a mistake. Social media marketing is becoming more important in SEO rankings because it drives traffic to your site.
If you want to be a leader in your industry, you need to consider marketing via Instagram. There are many Instagram tools to help you achieve success. Your competition is doing this at any cost, and if you do not take action, it will soon overtake you.
Instagram is soon to become a leading social media site globally. Here are seven reasons why you need to invest your time and money on Instagram marketing.
The bottom line is that if you want your business to thrive in this new digital world, you need to open your new eyes. The biggest of them is Instagram.