Carefully constructed from the sturdy cardboard material, one thing is for sure that the soap packaging serves a great deal in augmenting the security aspect of soap bars. Not just that, but it is also key to the look and aesthetics of the soaps that help in improving the net sales for a brand. There is no barrier in molding its design, style, and size as it is quite flexible. The manufacturers and users are crafting it by utilizing outstanding color models such as CMYK and PMS to enhance product perception. The diverse range of its customization offers powerful ways for product and brand marketing.
Soap bars are one of the massively consumed commodities in the market. Due to this factor, a lot of brands rely on the quality and history of these products while not giving weightage to their aesthetic aspects. However, the contemporary market dynamics depict that top brands are fighting a battle with the barrage of soap packaging so as to gain a handsome sales share. Bearing this in our mind, we have compiled a list of five easy steps that will help you augment the visual and communicative aspect of your packaging.
Get more Creative with Cut-Outs:
Most of the time, the clients buy the soap bars just by seeing the custom soap box packaging. But, for most of the potential shoppers, the apparent look and smell of these bars also matter. In the soap industry, the general public does not get a proper chance to examine the product properly before making a buying decision. It is for this reason many brands are introducing cut-outs on the packages to provide a sensory impression to the clients while also assuring absolute protection. The beauty of the transparent cut-outs is that one can get them in the desired size on any panel of the packages. The cut-outs can also be used to give an indication of the personality of your brand when matched with your branded elements—for example, transforming the cut-out according to the contour of your logo or a specific design shape that represents your soap bars.
Utilize Different Foiling Options:
Adding glamour and a certain level of sophistication to the custom printed soap packaging goes a long way in improving its worth for you. It does not just render your brand high-quality, but it also serves a great deal in augmenting the price of your soap bars. Foiling is an embellishing option for your packaging that is always trending. In this method, a metal die is employed to put on the foil with the application of pressure and heat. The best part is that the foil can be of any color and one creates a 3D-like effect on the packages by combining the foil with the embossing and debossing processes. The gold and silver foiling provide your boxes with an instant shine that never goes unnoticed and makes your items stand out from the pack. These foils also prove quite handy in making your products look more luxurious, expensive, and professional. As a result, it ultimately creates trust among your buyer’s pool, and your products’ worth enhances even more.
Get them in Style:
Previously, a brand could encourage the target audience to purchase with an ordinary-styled box. Today, the general public in the market seems unsatisfactory towards the products that come along with the packages of rote shapes. A little bit of innovation in the style of custom boxes is a sure way to rank your soap bars up and enhance their perceived value in the target market. Leave out the repeating box shapes such as rectangular, square, or cuboidal behind and opt for the ones that are creative. For instance, you can think of a pyramid-shaped box, a hexagonal box, or a box that complements the design shape of your soap bars. This is the best option for you as you have complete freedom to let your creativity roam in the market. The box with an innovative style will stand out in the retail aisles, which are filled with rote box shapes.
The visuals of the cardboard boxes alone are not enough to impress the clients and promote word of mouth regarding your soap bars. The brands taking care of the visual aspect only and ignoring the other sensory experiences are bound to get rejected by the clients. So, the best tip in this regard is to go for the coatings and finishes that drastically improve the way your boxes look and feel. Depending upon the look you are after, you can go for the embossing, debossing, or matte laminate coating. Other coatings such as scuff-proof laminate, soft-touch laminate, spot UV coating, and raised UV coating, etc., serve a great deal in improving the look and feel of your products. Aside from imparting a sensory experience, the coatings and finishes also serve to introduce an added layer of protection to the boxes. You can also combine several finishes on the soap packages for an unforgettable sensory experience.
We understand well that you have invested so much in your soap business already, and you are just one step away from presenting your products to the world. Do not let your investment go in vain by over-designing the custom soap packaging. During the designing process, a lot of brands succumb to the temptation of bombarding everything in the design so as to stand out from the crowd. Instead of standing out, you will be subjecting yourself to a position where no one would like to purchase your items. So, it would be wise to restrain from using excessive color schemes, illegible typefaces, and disturbing graphics while designing the soap packages. Go for a simple approach to maintain the legibility or readability aspect and win the confidence of customers by rightly conveying your message.
To wrap up, becoming proficient at the skill of soap packaging design is not that hard as you might think initially. The introduction of some novelties on its surface paves the way for more visual prominence and hence contributes to winning the hearts of customers. Moreover, the introduction of some cut-outs and creative artwork also go a long way in gravitating more eyes in the market.