3 Web Design Principles That Every Designer Should Know

Web Design Principles That Every Designer Should Know-5aeac6c3

Web design is itself a science. However, it is an art as well, which requires knowledge and creativity to build an interesting piece of work for the target audience. The designer can be talented and really passionate about the technique, but it should also know some important web design principles, which should never be violated.

Whether it is the online B2B marketplace or any other famous platform, every web designer should understand these norms. This is not really known to every designer, which is why we can see some flaws in the websites that impact the user experience.

For instance, a web designer has got the project of designing a car manufacturing website. It creates a beautiful mockup but fails to implement the techniques effectively. The only thing we can notice is the fluctuations in the dimensions and aesthetics. Will such design gets more engagement?

From colors to content development, everything matter in web design principles. You cannot simply follow a tutorial without knowing the basic principles.

Know These Web Design Principles Before Getting Started

Here are the web design principles for you that are important to understand. With these principles, you can definitely achieve aesthetically beautiful web design for your business site.

1. Fitt’s Law

The first principle you will get to know is the Fitt’s law.

According to the law, the time taken by a person to move a pointer to the pinpointed area will be determined by the distance to the pinpointed area divided by the size of the target.

This means that when an object of small size is placed over a long distance, it develops a poor user experience. However, if the object of bigger size is placed over a long distance, it will create a better user experience. Besides, big object size over a short distance contributes to the best user experience.

If you violate the law, the users find it difficult to interact with the elements placed in the design. Hence, the web designer must know the right size of the object to be placed at the relevant distance. Make sure the distance really matters concerning the size of the object.

2. Law of Neutral Adaptation

Among different web design principles, this one is a bit crucial. This is because it talks about the color scheme and major contributing elements that build an environment for the users.

The use of color while creating CTAs is really important. The web designers are often confused about the idea of choosing the right color, which ultimately becomes a disaster if you are not pro in it. Hence, law of neutral adaptation helps the designers in taking the right decision.

According to the law, an individual eventually tunes out stimulus after a long or repeated exposure. This highly affects the use of color in the web design.

For instance, if you design a page for the latest trade leads in white color and add all other CTAs and elements in the same color, it will not give you better conversions. Instead, the visitors will leave the platform for having a poor user experience.

You know why this happens?

It happens because when you are continuously watching the same thing repeatedly; it loses the mind. The extreme consistency just blows up the mind, and the user is less likely to pay attention to it.

There is a simple solution to this problem. Instead of using one color everywhere, you can use the contrasting colors that build up a theme. It will not only attract the visitors, but create a unique flow in the web design.

3. Hick’s Law

Not every website achieves conversion. It requires understanding of such web design principles to help you get there. Hick’s law is everything you need to know to increase conversions on the website.

William Edmund Hick introduced the law, which states that the time given to a person to choose anything logarithmically affects the decision-making power of that person. In short, the more options you place in front of a person, the greater the decision time would be and vice versa.

Being a web designer, you now know what to do on your next website. Having different options can really influence the way the users interact with your website.


Creating a web design is usually simple for a layman. However, it includes several theories and principles that need to be understood before creating a complete setup. Not everyone knows these web design principles. But it includes the most important techniques to build a creative web design leading to highest conversion. So what are waiting for? Just get more examples of these laws and start practicing to polish your skills. I assure you; you will ace the best web design in 2021. 

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I am a content writer and SEO strategist with nearly a decade of experience helping brands and businesses communicate with their audience.