“Geographically, we set September quarter records in the Americas, Europe and Rest of Asia Pacific. We also set a September quarter record in India, thanks in part to a very strong reception to this quarter’s launch of our online store in the country,” Apple CEO Tim Cook said in an earnings call.
In September, Apple launched its first online store in India – a market that is dominated by Android smartphones.
The US-based company, in collaboration with partners like Wistron and Foxconn, had recently started assembling iPhone 11 in India.
According to research firm Canalys, the tech giant’s renewed focus on India paid off with a double-digit growth to nearly 8,00,000 units in the region during the July-September 2020 quarter.
A Counterpoint report had noted that Apple led the premium segment (over Rs 30,000) surpassing OnePlus even before its flagship launch, driven by strong demand for its iPhone SE 2020 and the iPhone 11. Its latest offering, iPhone 12 will further strengthen its position in the December quarter, it had noted.
India’s smartphone shipments in the premium segment (priced above Rs 30,000) was one of the least affected segments and reached its highest-ever share in the overall India smartphone market, contributing more than 4 per cent in total smartphone shipments, as per Counterpoint.
Apple, in its statement, said international sales accounted for 59 per cent of the revenue (USD 64.7 billion) for the fourth quarter ended September 26, 2020.
“Despite the ongoing impacts of COVID-19, Apple is in the midst of our most prolific product introduction period ever, and the early response to all our new products, led by our first 5G-enabled iPhone lineup, has been tremendously positive,” Cook said in the statement.
He added that Apple capped off a fiscal year defined by innovation in the face of adversity with a September quarter record, led by all-time records for Mac and Services.
“We also achieved new September quarter records in the vast majority of countries that we track, including among others the US, Canada Brazil, Germany, France, Italy, Spain, Turkey, Russia, India, Korea, Thailand, Malaysia and Vietnam, Apple CFO Luca Maestri said on the investor call.
Apple’s products revenue was at USD 50.1 billion, while services set an all-time record of USD 14.5 billion.