Apple says that it has collected at least $100 million over a 30 month period by hosting Epic Games’ Fortnite in the App Store.
Schmid, who headed Apple’s dealings with Fortnite developer Epic Games, confirmed his prior comments about the amount of money Apple spent to promote the game. Schmid today repeated that Apple spent $1 million to help market Fortnite during its last 11 months in the App Store. Lauren Moskowitz, Epic’s attorney, called the ratio between the amount of money that Apple received from the game and the $1 million it spent to promote it a “good deal” for Apple.
The amount of money that Apple collected from in-app purchases made by Fortnite players over the last 30 months amounted to at least $100 million. But that is small potatoes compared to the $22 billion that Apple took in from App Store commissions last year alone.
Apple CEO Tim Cook expected to testify on Friday as the trial comes to an end next week
Friday figures to be a big day in the courtroom as Apple CEO Tim Cook will take the stand. This news got out after the judge approved Apple’s request to allow the 60-year old executive to be the first witness to be sworn in on Friday. That day, Apple is expected to wrap up its case and on Monday both firms should give their closing arguments.
Since the Epic v. Apple case is being heard as a bench trial, there is no jury seated and the final decision will come from Judge Yvonne Gonzales Rogers. On Friday, Apple co-founder, the late Steve Jobs, is likely to be mentioned in testimony. Epic’s legal team has mentioned multiple times how Jobs initially felt that the App Store would not earn Apple that much money when he first introduced it in July 2008.
But as we now know, the App Store has become a real money maker for Apple. Epic is possibly trying to show that Apple had to turn to monopolistic behavior in order to make the App Store what it is today. Based on publicly released figures and testimony from Apple Fellow Phil Schiller, through June 2017 Apple has collected at least $20 billion which is not bad considering Jobs’ lukewarm forecast for the App Store back in 2008.
Whenever Judge Gonzales Rogers makes her ruling, it is bound to have wide repercussions throughout the mobile hardware and software communities.