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Amazon Prime Day 2021: Start Date, Length, Sales and More


As if there’s not enough happening right now, we’re getting closer and closer to Amazon Prime Day 2021. Yes, E3 is just around the corner, but in an earnings call in April, Amazon said Prime Day is coming Q2. With May all but over and no word yet, it’s safe to assume we’ll be cashing in on Prime Day savings in June, which is the final month of Amazon’s second quarter.

When Is Prime Day 2021?

There’s no official date yet, but a Bloomberg report puts Prime Day near the end of June, which is a bit of a departure for Amazon. In years past, Prime Day was a July event, with the exception of last year, when the pandemic pushed it into October.

How Long Is Prime Day?

Based off years past, expect 2 days of sitewide savings. That’s the official savings event. Amazon has consistently started pushing out Prime Day deals early, though, particularly on its own devices, sometimes weeks ahead of the official start of Prime Day. Expect to see deals starting soon, and make sure to follow IGN Deals on Twitter for up to the minute notifications when things really start to get rolling.

Does Walmart Have a Prime Day?

Walmart, and other Amazon competitors, don’t have “Prime Day,” but they do often have Prime Day adjacent sales in direct competition. We’ve seen both Walmart, with its “Big Sale” event, and Best Buy, run their own counter-sales during Amazon Prime Day. I don’t expect we’ll see anything different this year, but I haven’t heard so much as rumor yet regarding competitors sale. As we learn more, I’ll update this article with the latest information.

What are the Top Prime Day Deals?

While Amazon has tens of thousands of deals each year during Prime Day, there have been some above and beyond the scope of the others. Look for the biggest savings on the following items during Amazon Prime Day 2021:

Amazon Devices to look for during Amazon Prime Day include:

  • Echo
  • Fire TV
  • Kindle
  • Ring Security
  • Kindle Fire

Basically everything Amazon makes gets big-time Prime Day savings, and usually ahead of the actual Prime Day event.

As for the rest of the Amazon Prime Day top deals, we won’t know those until the actual event itself.

How Much Does Prime Cost?

Amazon Prime is $12.99 a month, but you can sign up for a free 30-day Amazon Prime trial and reap all the benefits of Prime Membership. Once your trial period is over, just cancel it and you won’t be penalized. In fact, you can just cancel it immediately after signing up, if you’re the forgetful type like me. There are also deals for students and people on government assistance.

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