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Amazon Prime Day 2020: Best deals live now, buying advice, & FAQs


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Amazon Prime Day 2020 launches on October 13 and will run through October 14.

Alyssa Powell/Business Insider

Amazon Prime Day 2020 begins at 12 a.m. PT, bringing more than 1 million exclusive deals to Amazon Prime subscribers. The sale will run over a 48-hour period from October 13 through October 14. Early Prime Day sales are already underway but all of these discounts are exclusive to Amazon’s 150 million Prime subscribers.

Prime members can expect to find big discounts on Amazon devices, 4K TVs, smartphones, kitchen appliances, and more during the annual event, with daily deals and lightning deals bringing new discounts every few hours. 

If you’re not already a Prime member, you can subscribe for $13 per month or $120 per year. New subscribers can try Prime for 30-days before paying for their first month. 

Amazon competitors, like Walmart and Best Buy, are also offering competing sales on top electronics and other products during Prime Day 2020, so shoppers won’t need Prime to find a good deal.

Below, you’ll find everything you need to know about Amazon Prime Day 2020, the deals currently live now, and what we’re already seeing from other retailers.

Quick link: You’ll find all of Amazon’s Prime Day deals, including early deals, on this landing page.

Some of the best early Prime Day deals you can get right now include:

If you’re looking for Prime Day deals you can shop right now, bookmark Amazon’s daily deals page and check every morning for timed “lightning deals” and other Prime early-access deals.

Outside of Black Friday and Cyber Monday, Amazon Prime Day is when we see the steepest discounts on Amazon goods, such as Kindles and Echo smart speakers, and services, including Kindle Unlimited and Amazon Music Unlimited

So far, early Prime Day deals on Amazon devices include $20 off the Kindle Paperwhite (essentials bundle), $15 off the Kindle Kids Edition (essentials bundle), and a $45 discount on the Echo Show 5.

Amazon is also offering one free month of Kindle Unlimited to new subscribers, or Prime members can get three free months if they purchase a six-month Kindle Unlimited subscription for $30 (a 50% discount on the standard price).

A 43-inch 4K Insignia TV with Amazon’s Fire TV was available for $200 as a part of early-access Prime Day sales, though it’s currently out of stock. You can also grab a 32-inch Toshiba with Fire TV for $120.

Today’s other top daily deals include up to 30% off clothing from Amazon in-house clothing brands like Goodthreads and Daily Ritual, as well as discounts on Oster kitchen appliances.

Below, check out some of the best early Prime Day deals on Amazon that are live and available to shop now.

There are two types of deals you should be aware of: daily deals and Lightning deals. The former are one-day offers, usually grouped by brand or category, and change at the end of the day. The latter are limited-stock offers released throughout the day.  

If you plan to spend more than $40 on Prime Day, Amazon is offering a $10 promotional credit if you purchase a $40 Amazon gift card or reload your own Amazon gift card balance with $40 or more. You’ll be able to spend that $10 credit anytime before November 29, and it’s pretty much free money.

You’ll find all of Amazon’s Prime Day deals on this Amazon page once the event begins. Continue reading for some sales we expect to see come out in droves:

Outside of Black Friday, Amazon Prime Day is when we see the steepest discounts on TVs, speakers, headphones, laptops, computers, games, and, of course, Amazon goods. 

While we don’t expect to see major discounts, if any, on recently released products, shoppers can expect heavy price cuts on last year’s models.

During Prime Day, shoppers will see all-time low prices on 4K TVs from Toshiba and Insignia. Amazon also confirmed that select Samsung and Sony TVs will be 30% off during Prime Day 2020, and you can expect competitive prices on low- and mid-range TVs from TCL and Hisense.

Several Nintendo Switch games will be discounted by as much as 33% during Prime Day, but don’t expect to see many PlayStation or Xbox deals with the new PlayStation 5 and Xbox Series X/S consoles due out in early November. 

For Nintendo Switch owners, it’s more than likely we’ll see discounts on microSD memory cards to use with your Switch, from companies like Samsung, Sandisk, and PNY.

It should go without saying but shoppers should not expect any of the products Apple is announcing during its event on October 13 to receive discounts. 

However, deals on Apple and Beats headphones are a near-guarantee. In fact, the AirPods Pro are currently selling for $200 on Amazon. We also expect to see discounts on Apple Watch, iPads, gift cards, and MacBooks. HomePods may see discounts, but not from Amazon.

Those shopping for smartphones will likely find a ton of options during Prime Day. While it’s unlikely we’ll see major discounts on Apple iPhones during Prime Day, discounts on Android smartphones from Samsung, Motorola, LG, and Google should be inbound.

For Prime Day, it’s virtually guaranteed we’ll see discounts on Amazon’s Echo smart speakers, Ring smart home devices, and, of course, Kindle ereaders. 

Most Amazon products will see their biggest markdowns of the year during the two-day sale. Plus, shoppers may see bundles which include gift cards, cases, or other accessories.

If you’re in the market for a new laptop, expect to see discounts on work notebooks, and gaming computers from companies like, Acer, Asus, HP, and Samsung.

Gamers can look forward to deep discounts on monitors, mice, mechanical keyboards, and other PC peripherals during Prime Day. Popular brands like Razer, Steelseries, and Logitech have been known to drop prices on their gaming products to all-time lows during Prime Day.

In addition to the aforementioned laptops, shoppers can expect to see several discounts on Chromebooks. This year, Chromebooks are an especially hot commodity. While we’ve seen a big shortage on these Google-powered laptops in the last few months, we expect to see renewed stock during the shopping event.

This year, shoppers will likely see two types of headphones see big discounts: noise-cancelling headphones and truly wireless earbuds.  We expect discounts from both the high- and low-end of the headphone market, including discounts on products from Apple, Beats, Bose, Samsung, Anker, Aukey, TaoTronics, and  Sennheiser.

In addition to Echo speakers, shoppers will see several discounts on nearly every other type of speaker. We expect to see more than a few deals on Bluetooth speakers from companies like JBL, Ultimate Ears, Bose, and Marshall. Plus, we’re also likely to see several Alexa-enabled, WiFi speakers and soundbars go on sale, including those from Sonos and Harman Kardon.

If you’re looking for a kitchen upgrade, Prime Day is a great time to shop. Top brands like Cuisinart and Pyrex will see discounts throughout Prime Day, and Instant Pot products will be up to 50% off.

Quite a few vacuums, especially Alexa-compatible robot vacuums, will see big markdowns during Prime Day. Expect discounts on upright, cordless, and robot vacuums from companies like Dyson, Bissell, Eufy, and iRobot. 

Shopping during Prime Day 2020 can be a little overwhelming. To help, we’re answering all the most common questions our readers have regarding the sales event, including dates, competing sales, how to prepare, and more.

What is Amazon Prime Day?

Introduced in 2015 in part to celebrate Amazon’s 20th anniversary, the first Amazon Prime Day was a one-day-only retail holiday for Prime members that sought to overtake Black Friday as the sales event of the year. 

During the event, prices drop to all-time lows, often beating out prices we see over Black Friday and Cyber Monday. The sale covers every product category Amazon offers: tech, beauty, home and kitchen, fashion, and smart home are just a few of the huge variety of items that will be discounted. 

Last year’s Amazon Prime Day was a huge success; during the 48-hour sale event held on July 15-16, Prime members bought more than 175 million items. It was the biggest shopping day in company history until it was surpassed by Cyber Monday shortly after, a familiar pattern of record-breaking. 

When is Amazon Prime Day 2020?

Amazon Prime Day is scheduled for 12 a.m. PT on Tuesday, October 13 through Wednesday, October 14, 2020, as it was originally postponed due to COVID-19. Prime Day is an annual 48-hour sale where Amazon Prime members can get deals on products such as laptops, TVs, smartphones, wearables, and more.

Shoppers, however, don’t need to wait until then to take advantage of deals. Prime members can shop early deals and offers leading up to Prime Day. In addition to markdowns on Amazon devices, like select Fire TVs and the Fire TV Recast, Prime members can enjoy discounts on subscriptions to Audible, Amazon Music Unlimited or Kindle Unlimited, Amazon Fresh, plus several Amazon clothing brands, like GoodThreads and Daily Ritual.

Prime members in the following countries can participate in the event: the US, UK, UAE, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, and — for the first time this year — Turkey and Brazil.

Was Amazon Prime Day postponed this year?

Prime Day in past years has always taken place during the summer, specifically in July. Due to recent supply-chain delays and increased demand related to the novel coronavirus pandemic, Amazon has pushed Prime Day 2020 to October 13-14.

Who can access Prime Day deals?

Only Amazon Prime members can take advantage of this event. Signing up is easy though, and a membership comes with many more benefits than just Prime Day deals access and free two-day shipping. New members can sign up for a free 30-day trial with full benefits before committing.

We’re currently in the sweet spot wherein you can sign up for the month-long free trial, shop Prime Day, and avoid paying for the subscription cost. Of course, you can also just pay for a $13 month-long subscription to shop Prime Day, if you’ve already had a Prime subscription.

Do other stores take part in Amazon Prime Day?

Walmart, Target, and Best Buy will offer sales with competitive pricing during and around the event. However, the volume and quality of these competitor deals are up in the air, as the postponement of Prime Day 2020 has left us very close to Black Friday and Cyber Monday.

Walmart’s “Big Save Event” leapfrogged Prime Day by starting on October 11, and it will last until Thursday, October 15 – a day longer than Prime Day itself. However, it still remains to be seen how Walmart+, the retail giant’s Amazon Prime “competition,” factors into the equation. It’s likely that Walmart will have early offers and some exclusive discounts for subscribers. Fortunately, Walmart+ offers a 15-day free trial.

Target’s ‘Deal Days’ event matches Prime Day’s dates and will offer shoppers “double the deals compared to last year.” As with Amazon Prime Day, Target will offer “early-bird deals” ahead of ‘Deal Days’ plus exclusive discounts for Target Circle members.

Best Buy has historically offered discounts during Prime Day and this year will be no different. During the sale, Best Buy will sell laptops starting as low as $120, JBL Free true wireless headphones for $70, and a Samsung 70-inch 4K smart TV for $530. Of course, Best Buy will reveal more as we get closer to the event. Shoppers, however, can expect to see discounts on Apple devices, laptops, big-screen TVs, and kitchen appliances during their competing Prime Day sale.

Best Buy, like Target and Walmart, price matches many of Amazon’s discounts, with or without a formal event announcement. We’ll be covering the best deals from these retailers, plus other notable stores and companies, during Prime Day, just as we do during the rest of the year.

How will this Prime Day be different from years past?

With Prime Day happening so close to Black Friday this year, competing sales and the number of overall deals will most likely be fewer in number.

Rival retailers may do as little as match Amazon’s discounts on Amazon products, like Kindles and Echo speakers, and a few high-demand products, like Sony headphones or gaming consoles. 

The larger ripple we expect to see this Amazon Prime Day is less available stock and potentially delayed shipping. Shipping speeds often take a hit during these high-traffic events, and we expect it to be worse than in years past.

With supply chains still not back up to snuff since prior to the pandemic, high-demand items like webcamshome office furniture, brand-name hand sanitizersworkout equipmentsewing machines, and the like will probably run out quickly, if they’re in stock at all.

How do I prepare for Amazon Prime Day?

With Amazon Prime Day fast approaching, there are a few steps you can take to get the most out of the big shopping event. This prep can save you a ton of time and effort on the actual deal days and net you nearly $100 in account credit to use on October 13-14.

  1. Make sure you’re an Amazon Prime member ahead of the sales event.
  2. Download the Amazon app.
  3. Shop Amazon’s physical stores to collect bonus credit, refill your Amazon account balance, and apply for an Amazon.com Store card. Consider that just by shopping for groceries with Amazon, you can collect up to $50 in “free money” and adding an Amazon.com Store Card to your wallet will net you a $60 gift card.
  4. Create a shopping plan and narrow down what you want to buy. 

For more detailed information on how to get ready to shop Amazon Prime Day 2020, read this.

You can also prepare by reading up on everything Prime Day-related to learn about what types of deals to expect and how to shop special promotions like Lightning Deals. 

We recommend holding off on buying Amazon devices and services until deals start to go live, if you can. While we also expect other smart home brands to drop in price considerably, brands like Kindle and Echo are our for-sure bet to drop in price. We also recommend waiting to sign up for any Amazon services or memberships, like Amazon Music Unlimited or Kindle Unlimited, as they often drop down to record-breaking lows during Prime Day.

If one of the products on your wish list didn’t receive a discount during Prime Day — don’t immediately surrender to the retail price. In a little more than a month after Prime Day, Black Friday and Cyber Monday may offer the discount you were hoping for.

Which is better for deals: Prime Day or Black Friday?

2020 has been an unprecedented year for deals events, so making solid predictions based on past years is somewhat difficult. However, we can expect Amazon-branded merchandise (e.g., Kindle, Echo, Ring, etc.) to be at all-time lows during Prime Day, the company’s own event. 

We could speculate for days whether or not retailers will be able to offer equally jaw-dropping prices as past years, but with the delays in supply chains and shipping, and demand increases, prices this year between either Prime Day or Black Friday may not be as great as in past years (if there’s even enough stock).

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