How to write content for your website

How to write content for your website

Keeping your blog or website filled with new and original content can be a daunting task.  Maybe you’ve never been much of a writer and you’re left wondering how to write content for your website.  It’s easy to get overwhelmed.  I’m going to break it down in steps and make it easy for you to write your content.

If you’re stressing over what and how to write content, I’m guessing that you’ve already set up your blog/website and you’re ready to either get it populated or to keep the content growing.  Either way, this is for you.

Writing your content isn’t that difficult if you have the right tools and take it one step at a time.

*This post contains affiliate links and I’ll earn a small commission if you shop through them.  They are of no additional cost to you.

First, you want a top notch keyword tool to help you maximize SEO in your content writing.  Often, just using a keyword tool can narrow down your writing topics, making your titles come easy.  I use the best keyword tool out there.  It’s called jaaxy, and you can try it for free!  It takes the guess work out of SEO and it’s great for coming up with keyword rich article titles.

Now that you have Jaaxy, you’re ready for an editing program.  I love Grammarly.


You can just get the free version, but I do recommend the premium upgrade.  It checks your work as you write, eliminating tons of editing time while making you look like a writing super star.  It doesn’t just correct your spelling, it also tells you to insert a comma or remove one!  The upgrade allows you to check for plagiarism.  Your grammar and punctuation will be forever improved.  This program rocks.

Ok, now you have your tools of the trade, we can begin breaking down the content writing process.

Using Jaaxy, you now have your keyword rich title.  Let’s say that you want to write an article about content writing, just like I am right now.  Notice the title of my article?  Now, look at my first paragraph.  (scroll up to the top to look if you need to) Do you see the article title smoothly incorporated into the paragraph?  OK, So you would begin your article and place that title somewhere in the first two paragraphs only.  Now you can go on to write the rest of the article.  You do NOT want to litter your article with that sequence of words.  It will cause you to NOT get ranked well.

You just learned the basics of titling your article and writing your first paragraph or two.  See!  It’s not so hard:)


Now, for the body of your article.

I’ve been a content writer for quite some years now.  I’ve mostly been a ghost writer, but it’s allowed me to watch the industry change for Search Engine Optimization.  Believe me when I tell you that your articles don’t have to be that long to benefit from their SEO traffic.  The average content article is only 500 to 700 words long.  A higher quality article packed with more information has 800-1200 words.  For simplification purposes, I want your goal to be (for now) mastering the 500-700-word article.

Look at your first paragraph as the introduction.  Scroll up and read my first paragraph real quick.  I made sure to tell you why I was writing the article (content writing can be a daunting task), I included my SEO title (nice and smooth so it doesn’t appear like I just threw it in for SEO) and what I was about to write (I’m breaking content writing down into steps).  Now you will just use the next 4 or so paragraphs to convey the message you promised.


If you are an affiliate marketer, you would use each paragraph not only to convey your message but also as an opportunity to add one of your products in that fit the article.  ALWAYS use affiliates that you use, love or believe in!  -Nicki D

A very quick and easy way to get through the body of your article is to outline the things you want to say, then use that outline as a list in your article.  If you want to use “LISTS” as your writing style, you have to fill in quite a bit.  If your article title was the same as mine, you might write your body (what follows your introduction) like this:

Writing a content article


Before you begin the writing process, you need to make sure you have the proper tools to make you look professional.  I use Jaaxy to help me with SEO and to find keyword rich titles for my articles.  Jaaxy is the best keyword tool available and you can try it for free!  Jaaxy can save you hours of research time simply by showing you the best topics and keywords to use. Try it now for free! (<–that is a tiny call to action, or asking for the ‘sale’)

The next professional writing tool you need is Grammarly.  (Tell them why in a few sentences, then close the paragraph with another tiny call to action)


Filling in the body of your article is easy.  You can use lists with paragraph explanations, (exactly what I’m showing you) The body should explain the title of your article.  Once you’ve covered the affiliates, the paragraphs do not need to end in a call to action.  The body only needs to be 3-4 paragraphs long.

There is no need to add a bunch of ridiculous filler.

Another way to write the body is to quickly write out the basics of what you want to say without much thought or editing.  Finish the article quickly (a rough draft) then go back and re-write sentences and paragraphs to flow into each other nicely.  In the blogging world, it is far more common to write it like you’d say it in a conversation.  Your visitors want to hear your voice.  You still need to keep an ounce of professionalism…  keep it clean:)


You could keep your list going from there, or you could begin your summary.


Your final paragraph (or two) wraps it all up in a nice package (also known as the summary, or close).  If the main purpose of your article is to sell something, it’s the BEST place for a well thought out CALL TO ACTION or closing sales pitch.  For example, this is where I will recommend that you browse through my other articles.  Check out my Pinterest article for another income stream Here.  Check out all the articles on licensetoblog.com for money making maximization.

If you are closing with a stronger call to action, this is where you put it.  Don’t forget to try out Jaaxy for free, while you’re there, check out their great affiliate program.  (See what I did there?;)  Never write unprotected!  Writing without Grammarly is like driving on snow covered roads without insurance!  Use Grammarly today, and be the professional writer that your blog/website craves!

So there you have it… writing your site content isn’t so scary, now is it:)




  1. Hi Nicki
    Thanks for article and the products you mentioned, I like the way you write by example I thought that come across really well.

    In terms of the products you suggested I have used Jaaxy and would be familiar with it, but I have never come across Pro Writing Aid.

    I know a few people who find it hard to write in English because it isn’t their first language, would you say that Pro Writing Aid is good for that, or is more about tidying up English and Grammar (which we can all get wrong from time to time)?

    Thanks again, Marie

    • Thanks for bringing up an EXCELLENT point, Marie. Yes, pro writing aid would be a perfect fit for those who speak English as a second language

  2. I just started a website/blog and I am already feeling at a loss for things to say. I have ideas in my head but I want to make sure that people find my articles.

    I have heard of SEO but I don’t know much about it. So is this where a tool like Jaaxy would come in? I assume if I wanted to write an article about weight loss and wanted to call it “8 ways to lose weight without going to the gym” I should put those words into Jaaxy to see if they are good keywords?

    Hopefully I haven’t misunderstood you.

    • Simone, you have hit the nail on the head! That’s exactly why Jaaxy is so awesome! It will take what you entered and give you choices that help make you an SEO master.

  3. Very useful article, I am a Jaxxy user myself and it does a pretty good job in keyword research. For writing I was mainly using MS Word and thanks for introducing me to Pro Writing Aid, seems like a nice program.
    Their Premium Plus seems like a very nice option since it checks for plagiarism as well which is very useful for any content writer.
    Finally I agree that you should write in a basic manner and not try to include keywords just for the sake of it, google actually ignores such articles now which do not make sense grammatically.
    Thanks for a great article and will look forward to more informative ones, especially I would like you to cover different writing tools like Pro Writing Aid alternatives.

    • Thank you, Ankit!

      I just had a student email asking for alternatives as well! Thanks for helping me with a future article idea:)

  4. Hello Nicki,

    Writing content can be daunting sometimes but breaking it down into steps as you recommend really does make it easier to break the ice and start writing.

    I am familiar with Jaaxy and use it on a regular basis. However, I am not familiar with Pro Writing Aid. I usually just write in WordPress or cut and paste from MS Word. Sometimes I do use Notepad to strip out “strange” formatting as well, but usually it just write n WordPress as I said.

    I am curious as to the benefits you see by using Pro Writing Aid, could you elaborate?



    • Hi Xin,

      Pro writing aid checks your spelling in real-time while you type. It also tells you if you’re missing a word, your punctuation is appropriate or missing, and if the word you’ve chosen fits or not. It’s especially beneficial to those with less than professional writing skills or like Marie pointed out… it’s great for those with English as a second language:)

  5. Thanks for offering this great advice. Quite right too, for every budding blogger out there, these are indeed the tools of the trade. Although you can get along without them, a keyword tool is especially important for SEO and selecting the best keywords. I have not tried the pro writing aid but it sounds like a really good idea.


    • Hi, Andrew!

      Pro writing aid saves you tons of editing time, that’s why I love it! I write over 15,000 words per day… editing all of those words can take FOREVER. Using a quality writing tool puts your editing on cruise control so you can just focus on your vision.

  6. Hi Nicki, these are clear and useful instructions on how to write content for a website. Jaaxy is expensive for me, is there any free keyword tool online? About ProWriting Aid; this is again something one should pay for? I have not tried it so cannot say anything, perhaps I might try the free version, to see how it works. I normally type directly in WordPress. So thank you, I have learned a few new things here.

    • Hi, Jovo-

      Budget is a concern for many and it’s always a good idea to try a new product before buying when you can. Although I’m sure there are keyword tools that are free, I have never researched them. Perhaps for a future article!:)

  7. I agree with everything you say about Jaaxy as I use it myself. I find it an invaluable tool for delving deeper into a topic and finding not only main topic keywords but related keywords that can be included in the article too. Jaaxy is also great just for getting ideas on what to write about. I have never used Pro Writing Aid though. I do use spellcheckers and the standard grammar checker that comes with Word, but carefully proof reading article you’ve written can be a real pain. Any help with this will definitely come in handy so I’ll be sure to check it out. Thanks for sharing.

    • No problem Neil! Pro writing aid makes editing a snap, and it helps me to publish professional articles in a flash:)

  8. Great article for anyone trying to figure out how to get great content out, This can be a hard part for anyone starting off in online marketing but once you figure it out it will feel like weight lifted off of your shoulders. Thanks for the quality post that is aimed to help people, Very valuable information and I really enjoyed!

  9. Great Site!!! All the content was explained thoroughly yet in depth. The lay out was spot on. This is probably the first site where all the grammar and punctuation was correct. The only thing I’m wondering is why keywords and jaaxy were on of your first topics rather than accurate and compelling content but i can’t choose how you organize your article. Job Well Done

    • Great question, Anthony. When you are just beginning to write professionally, the first thing you need are the proper tools. Could I teach you to write without these tools? Of course… but it is much easier to teach and to write when you have the help of the right tools. For more experienced writers, the Pro writing aid saves you editing time:)

  10. I can agree that writing content for your website may be challenging in the first steps of building your online business and as the time goes it becomes more and more easier. I’m personally not a professional write and English is my second language and yet I write all the content myself and already don’t find it as challenging as it was when I started. But you need to choose a niche based on your passion to be able to keep yourself motivated since creating content on a regular base is the time consuming process and requires continuous effort.

    • I agree that writing is easier and more fun if you constantly write in a topic you love. There are a lot of writers out there that make money writing on content sites and often don’t get to choose the topic. That’s why I encourage writers (yes, even beginners) to start a blog and write for themselves. Thanks for visiting Rufat:)

  11. Nicki,
    Non writers like me will get a lot of help in your step by step instructions on how to write content for your website. I have never used any writing help be for like the Pro writing aid program that you are talking about. I think I will download it and try it on the article that I am going to write today with some of your informational help.
    Thanks for your post

  12. Hello Nicki,

    I am fairly new to writing Blog articles and I found your step by step instructions here to be of a great benefit. I am currently using two of the tools you mentioned above, Wealthy Affiliate for my training and education and the other is Jaaxy for my keyword research….and I have found both to be very necessary.

    Question: In the training I’ve gone through at WA so far, I noticed that they say to incorporate “relevant photos” into one’s blog article writing because people (readers) tend to be more engaged when reading the content if they can see relevant pictures. Since there was no mention of inserting photos into your articles above, I was just wondering what your outlook and recommendations are regarding “relevant photos” and whether you believe they should be included when writing or not. Would you mind sharing your opinion with me on this topic?

    I value your feedback and I thank you in advance for your time!

    All The Best,
    Jeremy David Wilson

    • Hi, Jeremy!
      I am currently working on the photos aspect of blogging:) I just found a really great free stock photo site (freeimages.com) to use and I’m also brainstorming original photo ideas that I can take and use so my blog really stands out! It is important to use pictures. Studies have shown that articles with relevant photos are more widely shared on social media! That’s kind of a big deal.
      I’m glad you use 2 of the tools that I recommend:) The proper tools are absolutely necessary to complete a job well done in any field of business.
      Best wishes!

  13. Brilliant article.

    I think you’ve done a great job covering the essential points of writing articles for a blog.

    Sometimes I get writer’s block, so I bookmarked your page so I can get back on track more quickly.

    How many times should our keywords appear in the text? How many times for a 500-700 word post and how many should there be for a 1000 word post without getting penalized by Google.

    • Ian,

      Thanks for the compliment!

      You should use the longtail keyword once in the first two paragraphs of your article. Your single keywords will likely be used a few times throughout the article. This is not considered keyword ‘stuffing’ as long as the keywords are used appropriately. Google doesn’t care for poor grammar or lists of keywords in the body of an article. The algorithms are getting super smart… It must be a “useful” article for google to say, “hey guys- read this”.

      You should use the longtail keyword in your closing paragraph as well. So, if my longtail keyword was “you should use the longtail keyword”- I have incorporated it into the opening and closing paragraphs, with the single Keyword just being “keyword”, used appropriately throughout. 🙂

      Good luck!


  14. Most of my articles are more than 1000 words because it is also a ranking metric and it also increases your dwell time and you will also rank for more keywords.

    Writing good content for your website takes a while to accomplish because after writing a couple of articles, you will start to develop your own style.

    • Ah yes, better or experienced writers have no problem with a 1000-2000 word article. It can be unnerving for a new or inexperienced writer to take on a bigger article. It’s easier to learn the basics by beginning at the 500-700 level and working your way up as you become more comfortable with your writing and your skills improve

  15. I like this , since I am only starting out and in general I am a straight to the point talker, I find it hard to fill article with content, I can say everything I need to say in under 300 words, so ways to extend this is always helpful

    • Kevin,

      I’m glad you found it useful.  I see so many new bloggers and affiliate marketers that aren’t even hitting the 300 mark.  If you want your content to rank, get those numbers up above 500.  It becomes much easier after you write for a while.  


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