the naked truth about blogging

#10Bloggingtruths The naked truth about Blogging

Hello, my Lovelies-

It seems like everywhere you look, there’s this thing called Blogging.  Social media is filled with bloggers and wannabe blogging Gods that fill the newsfeeds with their brand of Blogformation.  With all of these different Bloggers selling their own unique brands, it can get a tad overwhelming.  Seriously guys, a budding blogger can get stuck in the research phase for months.

It doesn’t matter if you’re a Blog PRO or a total NOOB.  There are certain truths in the blogosphere that you should be made aware of.  #10BloggingTruths is a condensed version of what you need to know or do to not only survive, but emerge victorious in the wide world of Blogging.

Let’s get to it then, shall we?


#10- Go big or go home.

Yes, you can get noticed AND make some money with free blog sites.  HOWEVER, if you are serious about Blogging you should just consider it a business cost (an inexpensive one at that) and just buy a freaking domain name.

Let’s face it-  Blogging is big and it’s growing every day.  Branding, Blogging and Affiliate marketing are the new black.  Blogging is the future of advertising, and dahling, the future is NOW.

Owning your domain is more professional.  You get to ‘grab the bull by the horns’ and travel your own path.  You get to take control of your future!  But most importantly, you get to tell the ‘Rules’ to kiss your sweet lips goodbye.  Owning your domain name is the beginning of your budding new business.  Now, you can think outside of the box.  Grow your business in an environment that doesn’t even know that a box ever existed.

#9- Rome wasn’t built in a day.

Blogging is not a get-rich-quick-scheme.  Some blogs explode from the gates like the Millenium Falcon busting free from Cloud City.  While others, well, they take their time and grow slow and steady.  There are good things to be said about both… but, the truth is this:  It takes a fair bit of time to build an audience.

You need an audience before you can make money.  Your audience needs to believe you and believe IN you before you will ever see a dime from Blogging.

Build your business my young Padawan.  Build it every day and build it real good.  Make a posting schedule and stick to it.  Stick to it and stick to it some more.

#8- Don’t keep it on the down-low.

Your Blog is gonna need some serious LOVE.  Love from you means writing, taking (or acquiring) photos, building your blogging EMPIRE (blogpire? hmm I’ll think on that one) and letting the world know of its existence.

I know it can be a little scary, or nerve-wracking in the least.  You’re putting a part of you out into the world for all to see.  I get it.  There’s nothing more terrifying than public scrutiny.  But the flip side to that?  There’s NOTHING like the warm and fuzzy embrace of an appreciative comment!  My first ‘share’ by a total stranger was like winning the Feel-good lottery.  A billion happy feels all at once.

You will need to invest some serious time into sharing your work on social media.  I know… I should practice what I preach.  I’m not super-present on social media yet, but I am truly working on it!  If you are like me, you will have to learn to schedule time each day for social media.  It IS important.  If your content is the blood coursing through your blogs veins, then Social media is the life sustaining Oxygen.  Yeah… it’s that important.

Don’t be too SHY-SHY (hush-hush) Sorry.  Had to.  If someone comments on your article, you respond.  No excuses.

Get your blog noticed.  Make a serious effort.  That is all.

#7- Become an SEO PRO, not an SEO no.

You HAVE to learn it.  Your blog will not be found ORGANICALLY without it.  This is how the masses of people who are searching for the type of content that you publish will find you.  It doesn’t take long to get a basic feel for it, so just consider it a prereq for your business.  Keywords are not just keywords anymore.  Do. YOUR. Homework.

#6- The Times, they are-a-changin’

Blogging is still laying down its foundation as Careers go.  I’ve watched blogs with SEO expertise go from 1000 visitors a day to 10 a day!  Why?  The search engine changed or tweaked its algorithm.  The most important knowledge you should have when starting a blog is this:  STAY IN THE KNOW.  Make sure you pay attention to your industry, learn and grow with it, or you WILL be left behind.

Becoming a Blogger is like going back to school… Only this time, you have no graduation date to look forward to.  You’re basically in the education vortex, and there you’ll stay.

Stay relevant my friends.

#5- For a good time, call 867-5309

I mean, ADVERTISE, silly.  You may not want your blog written on the wall in a bathroom, or maybe you do… who am I to judge?  But, at some point you will need to come up with an advertising campaign, promotion, or major marketing plan that will make your blog stand out, stand alone and garner a faithful following.

Business cards are helpful-  But, a featured post on a big blog will practically make you an instant blogstar.  The truth is, there are loads of ways to promote, advertise and grow your blog.  Exercise your grey matter.

#4- Be true to YOU.

It doesn’t matter what you blog about, as long as you are into it.  Your readers will know.  It’s really hard to fake enthusiasm for a subject you just aren’t into.

Write like you talk.  It’s ok to break a few writing rules to come off genuine.  Just don’t completely butcher the language… you’ll alienate readers if you do.

#3- You are a Salesman

Many of you are not gonna like reading this part.  For most of our lives, we’ve been told that salesmen are sleazy and they are a pushy pain to deal with.  I understand that you, or someone that helped shape your thoughts, may have had a bad experience with a salesman of some sort at some time in your life.  Get over it.  You don’t have to be sleazy to be in sales.  It’s your choice.

You are selling yourself when you blog.  You are putting yourself out there and showing people that you know what you’re talking about.  You show them that you are an expert every time you publish a well thought out, well-researched article.  Accept that being a blogger means you do have a part in sales of a product.

Know the products that you endorse.  You should be able to answer any question about it, or at the very least, know where to get the information.

If you still don’t think you’re a salesman, then why do you include a ‘call to action’ in your articles?  A call to action is just a closing strategy.  Learn the basics.

#2-Affiliate marketing is KING

Bloggers make a lot of their money through Affiliate marketing (afmark for short).  There are so many products that offer affiliate programs that you should have no problem finding one (or many) that you really love.  Look, it’s not rocket science.  The key to affiliate marketing is to use, love, or believe in the products that you endorse.  It’s so much easier to tell people WHY they should love the product too if you are already giving it lots of sugar.

If you’ve put together a fabulous ebook or eclass (webinars etc included) aside from marketing your package on your own, you can turn it into an affiliate program and let other bloggers make a little something for recommending your products.

Affiliate marketing is growing and it’s ok to love it.

#1-Publish or Perish

At the end of the day, it all comes down to this.  You either regularly publish high quality, sought after content or your blog will never survive.  You can be a fantastic writer, but if your only publishing schedule is ‘when I get around to it’, you will find that people won’t ‘get around to’ reading your blog.

Advertisers don’t wanna pay for people to occasionally or maybe see their advertising.  They are paying to get their ad SEEN by your adoring readers.

Write often and constantly sharpen your skills.  Be the best YOU and stick to a publishing schedule.

OH, and for the love of chocolate and all that’s gooey, please, PLEASE edit your work.  Better yet, use a writing tool.

Now, go write that epic article and go on with your bad self.

Don’t forget to share this!  Show me some love:)



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  1. I really like your 10 blogging truths Nicki. Each one of these points is truly important to a good blog. #8 was hard for me as well – that meant that ALL of my family and friends would see what I’d been up to and that was really scary! It’s one thing to give them your advice. It’s a whole new ball game putting it all together on a page and literally putting it “out there”. Thanks again for telling us what’s really important in blogging.

    • Thanks, Debby! This was a fun one to write:)

      #8 is really hard for many, and it stops a lot of would-be awesome bloggers from ever telling a soul about their blog.


  2. I love your post. A lot of bloggers do think that they will have success after a few months. I don’t care how well educated you are, trust does not happen overnight. You have to build trust between you and your readers. I agree it can be scary to put yourself out there for anyone to read. It almost feels like being naked in a room. Becoming transparent can be good and bad. Advertising is definitely important. You really did a great job. I will be back to read more, keep up the blogging.

    • Thanks so much, Kristie! I do think it gets easier as you go… kinda like reverse strip poker. lol Each article you publish puts a piece of clothing back on!

  3. First of all, I love your website name, “License to Blog.” That’s awesome…..but what is even more awesome is how relevant those top 10 blogging truths are.

    Especially the one that Rome was not born in a day. If someone can keep that perspective of the Rome thing, blog consistent, quality content, and keep learning, then success is inevitable.

  4. Hi Nicki,

    Great article on blogging.
    I have to admit, I never ever thought I would become a blogger. Then suddenly I became one!
    Now I have to learn as much as I can so I can keep improving and to gain a large audience.
    You have some very relevant information. I need to learn more about SEO, and I think I will take your advice and start using a writing tool like grammarly.

    Thank you for the tips,


  5. Dear Nicki, loved your article and a great deal of advice. I just stared blogging and right now am having lots of trouble with number 3. I will take your advice and research selling more. Shelia

  6. The force is strong with this article! You’re absolutely right about the need for a regular posting schedule. I’ve been getting more into YouTube lately, and the same strategies apply. Despite knowing this, I know I still struggle with posting on a regular basis, and making it an actual habit.

    • Hello, my young Jedi:)

      I’m just starting to use youtube and you’re right… the principles are the same. I think a blog really benefits from embedded videos! Keep learning and growing! May the force be with your Blogging endeavors:)


  7. Hi Nicki,

    Thanks for such a strong, motivational article. I only started blogging a couple of months ago, and I’m still learning a lot, things like SEO is something I “thought” I was understanding, and realise I don’t. I’ve underestimated a lot of stuff. Being a sales person as well – you just reminded me that I’d have to have greater commitment for my blogging work. Thanks again,


    • Hi, Ray!

      I know it can be a little overwhelming at first, but I assure you that it gets easier as you go! Just keep learning and blogging and you will be a PRO in no time!

      Check out my beginners guide to writing content too!


  8. This is so true, it’s not always easy to “put yourself out there”, but i believe it to be most important to be yourself.
    I still have so much to learn and your post pretty much nails it on the head. Slow and Steady wins the race- Eventually – Thank you

    • Thanks for stopping by! Consistency will go a long way when building your Online Empire!


  9. These are great truths and I love your friendly writing style. I agree that building a blog takes time and dedicated effort. I have had to give up many things so that I can have time to blog. I have seen the results of my efforts, I have over 300 visitors a day to my website and I am making well over enough to sustain my business. By this time next year I will hopefully be earning a full-time income.

    Another awesome thing about blogging, is you can get free products to try (I have received thousands of dollars worth of products). Plus, you can always sell your website (I have had 2 people offer to buy my site already). I also love connecting with other bloggers.

    • Andrea,
      Thank you for a wonderful compliment:)
      Blogging really is a passion project… we work tons of hours before we see the fruits of our labors! You should write an article detailing how you get the free products to try, how you’ve built your traffic, etc. I would love to read that article!:) I would share it on my Pinterest!
      Thanks for stopping by!

  10. Hi Nicki, I can’t tell you how much I enjoyed this post. I love your writing style, you’re upbeat, fun to read and your passion and knowledge for the subject shines through. There’s some great advice here, I’m proud to say a lot of it I already do, but I know I’m falling down in the social media department. I have my writing schedule, but for some reason I can’t seem to come up with a marketing plan. I know how important it is, so I’m going to make sure I give it the attention it deserves.

    • Hi, Hindy!
      Coming up with a marketing plan and executing it can be overwhelming. I always recommend beginning with social media. It will help grow your audience and you can cater the rest of your marketing around what you learn there! Thank you for visiting and for the kind comments!

  11. You have lots of useful advise and recommendation on your website. Yes, social media is truly the new “marketplace” of the world these days. No, a blogging empire getting rich happens by chance when done quickly, most others simply grow steady. It is expensive too, lots of money to be spent on domains, SEO tools, affiliate programs and site hosting fees.

    • Thanks for the compliment:) I don’t think that it has to be expensive to get started and grow. There are plenty of programs you can use that are free… you can always wait to upgrade to paid programs once you start making a profit. The only thing you really need to pay for to get started is a domain and hosting. You can do that for under $25.00 for your first year at Namecheap.

  12. Nicki, I love this! You’ve validated a lot of my own thoughts and I am working on it, working on it, working on it.

    I am still working on figuring out the difference between doing a personal blog-journal and a for-real blog-for-bucks. It mostly seems to come down to finding a something you love to do that other people might find of interest as well.

    It sure is a learning process….

    • Netta,

      Thank you so much!

      I think you can do both. I feel that putting some of YOU into your Blog is a big part of branding. PLUS, I believe that we are far more likely to socialize online than in person… Bloggers like me are really looking to build a friend network. Try putting some of you into your income blog. I bet you will like where it takes you:)


  13. I’d just like to comment on your number 10. Unless you are a big business then to me then yes blogging is the future for people who want to make it online. It is easy to do since I use the WordPress tool. It is real easy to use and I have created a site and a dozen posts to go with it. As long as you put in the hard work of course then you can make it work you.

    • Owain,

      Thanks for stopping by!

      Blogging is THE best thing ever. But, yes… you actually have to put work into it. It isn’t a get rich quick scheme. It’s more like a ‘build-a-career workshop’ set in slow motion. And you’re both teacher and student. But hey, you can take most of your summer off:)


  14. One of the best articles I read recently. I can definitely say that you love your website. I’m really working hard on mine too yet I still have to improve tons. I made a posting shedule just like you suggested and keeping to it well so far. One time I read that affiliate marketers SHOULD notice readers that there are affiliate links just like you did. Is it necessary or it depends if you want it or not?

    • I do LOVE my site! Thanks for noticing:) LtB has been a labor of love for nearly a year and it’s just beginning to love me back. Blogging can be awesome! Just stick with it!

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